2 min read
Rail and Bus Travel: The Hidden Treasure for Travel Marketers
As summer approaches, the travel industry is expecting a significant increase in the volume of travelers. While the number of flyers has skyrocketed...
CVB
2 min read
The Importance of Finding the Unknown Traveler
Identifying Unknown Travelers Why is using data to identify unknown travelers so important?
3 min read
How Inflation Influences Travel Sentiment
https://www.ana.net/miccontent/show/id/ii-2023-01-inflation-travel
2 min read
Where Are They Traveling To?
Semcasting: Oct 5, 2022 3:01:32 PM
Travel & Tourism Advertisers Can Take Advantage of Semcasting’s New Suite of Travel Segments
2 min read
If you want to know where someone is going identify where they’ve been
Search is a tremendous tool for understanding audience intent. It accounts for more than half of the nearly $11 billion digital travel spend in 2019,...
1 min read
In the Travel Industry, Audience Data Does it Better
Semcasting: Jan 13, 2016 10:00:41 AM
Multi-Dimensional Audience Data Profiles Project Today’s Online Travel Consumer Many businesses have changed their business models because of the...
1 min read
Micro-Target Travel and Entertainment Consumers
Semcasting: Oct 14, 2014 8:35:30 PM
Leading Online Travel Retailer Smart Zones Increases Sales Results: Delivering Nearly 21 Times ROI A leading online retailer of luxury vacation...