Michael Skladony

2 min read

The Importance of First-Party Data in Travel and Tourism Marketing

Even though Google has delayed the termination of third-party cookies, there’s no better time to focus on building a robust first-party data strategy. Whether you're managing a large hotel chain or a smaller destination marketing organization, the...

Read More
semcasting travel

3 min read

How Inflation Influences Travel Sentiment

https://www.ana.net/miccontent/show/id/ii-2023-01-inflation-travel

Read More

2 min read

If you want to know where someone is going identify where they’ve been

Search is a tremendous tool for understanding audience intent. It accounts for more than half of the nearly $11 billion digital travel spend in 2019,...

Read More