Reach Every Voter on Every Device in the District they Vote

Scale, Transparency, and Location Targeting in Politics

There is no modern political campaign that would dispute the importance of a robust digital presence. As voters have made the move from newspapers to online, network television to over-the-top programming, and desktops to mobile, political campaigns and their media consultants are working to reach every voter on their preferred platform.

The key to interacting with today's voters on a wide scale is to meet them online, on the web properties they frequent. This is not always a simple task. The touch points for reaching unique users don’t always cooperate. Traditional cookies, mapping to blind pools of voter files, match at a 30 percent rate on desktops and tablets. Third-party cookies are also not supported on a majority of mobile devices.

A political ad campaign only reaching 30 percent of a blind voter pool eliminates the most important benefits of digital messaging. Scale, transparency, and proper district targeting to the entire electorate is mandatory to reach every voter.

Semcasting Smart Zones allows political campaigns to reach 100% of households in their voting district by IP mapping the correct targets in the correct districts. Campaigns can either match their own voter files or leverage Semcasting’s wealth of political data — including registered party, issue preferences, party activism, and donation propensities. Smart Zones Voter Data even identifies those voters who are most likely to vote Early or by Absentee ballot.

Don’t waste impressions. Unlike packaged voter segments on a DSP that can only geo-target by zip code, county, or state, our voter audiences are selectable by the district where they can vote. Smart Zones then maps the ISP delivery points of IP addresses to the right households and devices in the district.

The Smart Zones alternative to the traditional cookie methods is device independent, allowing for a near 100% coverage of 180 million voters and the FEC donor list nationwide. Whether your campaign provides the target voters or whether you need to leverage our data that goes back 12 election cycles, each voter is defined by over 750 data variables including age, affluence, home ownership, family demographics, social reach, and ethnic origin.

Don’t ignore the cookie-free majority of voters. See what Smart Zones can do for you.