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Semcasting: Oct 14, 2015 11:00:47 AM
Target Qualified Audiences Online and Cut Through the Clutter The holiday season seems to come earlier every year, making it harder and harder to keep up with your retail marketing messaging. And with so much competition for consumer face-time, it...
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Semcasting: Oct 8, 2015 2:23:51 PM
Unique Consumer Reach Drives ROI Reading reviews for a movie before you watch it, buying a ticket for a sporting event, or checking the “foodie”...
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Semcasting: Sep 30, 2015 11:00:51 AM
Never Compromise on Reach or your Patient Relationship Healthcare ad targeting has grown into a huge business, both on television and online. Whether...
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Semcasting: Sep 23, 2015 2:55:11 PM
How a Discretionary Income Index can help refine your Marketing Objectives It’s the most basic of marketing directives: you need to qualify your...
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Semcasting: Sep 15, 2015 2:57:13 PM
Reach Business Owners and Operators at Home and at Work The formula for creating an online B2B targeting profile has been a muddled one, stitched...
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Semcasting: Sep 9, 2015 11:00:50 AM
Reach Every Audience in the Home Improvement Vertical Digital is impacting every business, even those not traditionally thought of as ‘digital,’ such...
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Semcasting: Sep 4, 2015 8:34:59 PM
Reaching the Affluent Consumer Who are they? They’re the people with the most product awareness, the highest levels of discretionary income, and the...
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Semcasting: Aug 25, 2015 2:39:39 PM
What Companies Need to Do to Get Multicultural Marketing Right I have good news: if you’re a retailer looking for a new avenue of business expansion,...
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Semcasting: Aug 19, 2015 11:00:51 AM
Use Case: Colorado In the 2014 election cycle, Semcasting’s patented IP Targeting platform Smart Zones was used in over 300 digital political...
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Semcasting: Aug 11, 2015 10:45:40 PM
How is Smart Zones Different from Cookie-Based Targeting? In the world of digital audience targeting, not all methods are made equal. For over a...