Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

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Comparing Digital Audience Targeting Methods

How is Smart Zones Different from Cookie-Based Targeting? In the world of digital audience targeting, not all methods are made equal. For over a decade, brands and agencies have relied on cookies to connect offline audiences to their online...

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How to Target the Growing Insurance Market

Health Insurance Companies can Achieve Nearly 100% Targeted Reach Online Gallup is reporting that the rate of the uninsured continues to drop with...

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Break Through the Online Clutter

How Service Providers are Reaching Real Consumers Consumers today have options. Increasingly, they have the ability to shop for the best deal they...

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Target Back-to-School Buyers with 100% Accuracy

How YOU can use Smart Zones to Reach Every Customer We are living in a new world of retail.

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Introducing Site Visitor Attribution from Semcasting, Inc.

Actionable Insight on WHO is Visiting your Site – FREE Marketing attribution services are increasingly being requested by brands and agencies because...

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The Myth of One-to-One Targeting

The Myth of One-to-One Targeting The ad-tech industry has experienced many changes in the last few years, both in its technology and its business...

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Luxury Vacation Property Reduced CPA Goal by 52%

Luxury Vacation Property Reduced CPA Goal by 52% Today the travel and entertainment industry is transacting over half of its business online. One...

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Automaker Increased Prospects by 65%

Automaker Increased Prospects by 65% At the Detroit Auto Show this year the big three automakers were happy to report that U.S. consumers are buying...

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Target B2C and B2B Audiences with Over 750 Attributes

From SMB to Fortune 50 Smart Zones Delivers 100% Reach and Accuracy Since the launch of our Smart Zones platform, we have successfully completed over...

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Reach 54 Million Hispanic Consumers

The Hispanic Market Is Booming Online Reach 54 Million Hispanic Consumers in the U.S. The Hispanic population is projected to grow from 17% of the...

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