Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

2 min read

The Multicultural Marketing Opportunity

What Companies Need to Do to Get Multicultural Marketing Right I have good news: if you’re a retailer looking for a new avenue of business expansion, there’s one market that’s poised to provide unprecedented levels of growth. These potential new...

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1 min read

Voter Reach Matters:  See the Smart Zones Difference in Political Campaigns

Use Case: Colorado In the 2014 election cycle, Semcasting’s patented IP Targeting platform Smart Zones was used in over 300 digital political...

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1 min read

Comparing Digital Audience Targeting Methods

How is Smart Zones Different from Cookie-Based Targeting? In the world of digital audience targeting, not all methods are made equal. For over a...

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1 min read

How to Target the Growing Insurance Market

Health Insurance Companies can Achieve Nearly 100% Targeted Reach Online Gallup is reporting that the rate of the uninsured continues to drop with...

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2 min read

Break Through the Online Clutter

How Service Providers are Reaching Real Consumers Consumers today have options. Increasingly, they have the ability to shop for the best deal they...

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1 min read

Target Back-to-School Buyers with 100% Accuracy

How YOU can use Smart Zones to Reach Every Customer We are living in a new world of retail.

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1 min read

Introducing Site Visitor Attribution from Semcasting, Inc.

Actionable Insight on WHO is Visiting your Site – FREE Marketing attribution services are increasingly being requested by brands and agencies because...

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1 min read

The Myth of One-to-One Targeting

The Myth of One-to-One Targeting The ad-tech industry has experienced many changes in the last few years, both in its technology and its business...

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1 min read

Luxury Vacation Property Reduced CPA Goal by 52%

Luxury Vacation Property Reduced CPA Goal by 52% Today the travel and entertainment industry is transacting over half of its business online. One...

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2 min read

Automaker Increased Prospects by 65%

Automaker Increased Prospects by 65% At the Detroit Auto Show this year the big three automakers were happy to report that U.S. consumers are buying...

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