Extending Your Coverage this Holiday Season

Cross-Device Marketing with Reach and Transparency         

The holiday season seems to start a few days earlier every year. As the window for holiday promotions increases, it’s more important than ever to maintain consumer contact and manage the sales funnel.

Consumers can be influenced by a series of interactions or a variety of touchpoints over months-long campaigns. Creative messaging needs to be spot-on, as does reach across devices, locations, and channels to ensure that consumers have the opportunity to engage when they are ready.

Part of the interaction must be driven by matching the right tactics with the right buyer. Consumers who enter a store and browse a website have initiated contact. Digital advertising should be able to follow up with those households across multiple devices when at home or at work.

For many marketers, these device and location connections are desirable but unattainable at scale using current platforms. When used together, Semcasting’s Site Visitor Attribution and Mobile Footprints technology represent an omni-channel targeting and attribution service capable of creating customer connections that are deterministic and transparent.

Semcasting Site Visitor Attribution (SVA) is a cookie-free analytics tool that can identify the IP address of a website visitor and tie it back to a location-based business or consumer profile. Profiles are enriched using our proprietary database, effectively turning SVA into a stand-alone lead generation system.

Mobile Footprints covers a deterministic map of 100+ million mobile devices linked to over 800 million location combinations. This type of deterministic coverage creates transparency to devices, locations, and cross-device touchpoints at home and at work. Mobile Footprints identifies mobile device activity at any pinpointed location — a household, a store, business or school. Once these touchpoints are mapped, Mobile Footprints can build out a mobile activity graph of engagement histories in windows of 10-90 days that can be used (before the campaign begins) to refine audience targeting profiles.

For more information on extending your audience coverage this holiday season, download our Site Visitor Attribution and Mobile Footprints overviews.