Household-Level Health Care Affordability
On November 1st, we will enter the open enrollment period for healthcare. At that time, there will be a mandate to provide health insurance to millions of Americans—either directly or through public and private exchanges.
Health insurers have to set their premiums to reflect the actual risk of those enrolled in Obamacare. Since 2014, the federal government has reimbursed health insurers who enroll higher-cost consumers. In 2017, those payments will end. The Academy of Actuaries projects this will increase prices and cause insurers to adjust marketing priorities to better define what the optimal consumer profile looks like, and who to target.
Most insurers are setting their priorities based on:
- • Prior performance metrics of those they cover
- • Careful analysis of dramatic increases in pharmaceutical costs
- • The demographics of the Millennial and late Gen X population, which are typically healthier and under-covered
For insurers, the two drivers for success will be increasing reach among Millennial and Gen X households and prioritizing patterns of historical health care claims.
Our proprietary Health Care Index scores local communities based on their consumption of provider services and prescription drug distribution at DMA, Zip Code, and Zip+6 levels.
Our “turnkey” Big Data solution also identifies the Millennial and Gen X population on their preferred source of information—Internet services at home, work, and especially on their mobile devices—using our Mobile Footprints solution. This patented IP Targeting platform supports nearly 90% online reach, including mobile coverage on Wi-Fi and mobile carrier-based devices.
When Mobile Footprints is coupled with our Health Care Index, insurers have a unique and powerful path to reach the optimal demographic population on the devices they prefer.
To learn more out about Health Care Index and other applications of our Medical Healthcare Data Suite (MHD), download our datasheet.
Semcasting : Mar 25, 2015 4:16:54 PM
