Targeting HR Professionals with Smart Zones

HR Professionals and Smart Zones Targeting

Reach Top Talent and HR Professionals in Over 18 Million Businesses

The majority of human resource activity these days takes place online. There are numerous job boards and professional social networks that serve as exchanges of information for both organizations and prospects who are looking. It can be an exceptionally “noisy” environment especially if you are looking for the right tools or for a special talent.

HR professionals with special staffing needs to use digital advertising to get out in front of the noise. They need to get to a select group of prospects that are professionally qualified, but may also be currently working in your industry or for the competition.

Rather than waiting for the prospects to find you, being proactive and reaching out may be required.

If you elect to advertise opportunities online to recruit engineers, product marketers or sales leaders, being able to reach into a specific organization at the right time and on the right device matters.

With cookie-based solutions, targeted recruiting can be next to impossible. That is because cookie-based ad delivery systems can only provide reach to an active cookie. In most businesses, network security software and browser blocking at the desktop by IT managers thwart any chance of a cookie pool being active and reachable. And, for many mobile devices the third party cookie isn’t supported.

By using Smart Zones and targeting HR professionals, you’ll get nearly 100% qualified reach to your target audience. It provides a cost-effective solution by micro-targeting at the rooftop of most businesses, and on mobile devices, without using cookies.

Use Case:

A leading provider of human resources solutions wants to target HR professionals with a demo of their new health and welfare administration software. Their strategy is to target mid-market organizations with 50-500 employees throughout the northeast.

Using Smart Zones, the human resources solutions provider built a list of qualified organizations and professionals based on specific selection criteria. Each organization was then targeted using revenue, employee counts, NAICS codes, company names and professional titles. In one step the list of organizations were converted to Smart Zones with no onboarding fees that identified the Internet delivery points of ALL of the target organizations. Finally, using the Media Zones extension identified the optimal website media for human resource professionals.

To learn more about how Smart Zones can help target HR professionals and/or top talent, visit our Smart Zones product page and download our overview.