Targeting HR Professionals with Smart Zones
HR Professionals and Smart Zones Targeting Reach Top Talent and HR Professionals in Over 18 Million Businesses The majority of human resource...
A top northeast university approached Semcasting looking for a better way to reach students and target over twelve thousand undergraduate applicants. The campaign was designed to run over the 90 day application window and had two objectives. The first part of the campaign was directed at all applicants and promoted the cultural and educational benefits of the university. The second part targeted all accepted applicants and prompted them to attend an optional orientation day on campus.
Using the Smart Zones audience targeting platform, lists of student applicants were able to be onboarded, mapped to their demographic profiles and convert into targetable online zones. Each zone was then optimized using Smart Zones' key features, which include:
Thanks to Smart Zones, the university was able to reach students and increase awareness amongst applicants, bring in new applicants and drive a higher turnout for their orientation day on campus. With consistent optimization over the course of the campaign, the university drove over 1.4 million impressions and an average click-through rate (CTR) of .13%.
HR Professionals and Smart Zones Targeting Reach Top Talent and HR Professionals in Over 18 Million Businesses The majority of human resource...
Smart Zones Targeting of Qualified Health Insurance Consumers Delivering the Right Health Insurance Offers Across Multiple Marketing Channels There...
Currently, digital B2B targeting relies on cookie-based ad delivery systems, which by now, most digital marketers have agreed is a woefully out of...