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Geetha Neelakantiah: May 5, 2025 9:54:45 PM
Website traffic is a key performance metric for tourism marketers, but how much of it truly represents real potential visitors?
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Geetha Neelakantiah: Apr 22, 2025 12:04:23 PM
For years, marketing attribution has been treated as a post-campaign exercise, something to be analyzed long after impressions are served and budgets...
3 min read
The world of B2B advertising is undergoing a seismic shift. While traditional media channels still hold their ground for many advertisers, digital...
2 min read
Understanding user engagement and intent is the foundation of successful digital marketing. With this in mind, Semcasting has introduced the Digital...
3 min read
The healthcare industry is at a turning point. Thanks to innovations like non-opioid pain management, the increasing influence of AI, and shifts in...
2 min read
Consumers are exposed to an average of 10,000 ads daily, but studies show that only a quarter of these ads are actually remembered. That means a lot...
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Unlocking Retail Growth: The Power of First-Party Data and Identity Resolution
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Even though Google has delayed the termination of third-party cookies, there’s no better time to focus on building a robust first-party data...
1 min read
We're excited to feature Dustin in our latest employee spotlight as we celebrate his 10-year anniversary at Semcasting.
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Semcasting is thrilled to welcome Elise Brekke to the sales team!
