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Understanding user engagement and intent is the foundation of successful digital marketing. With this in mind, Semcasting has introduced the Digital Activity Score (DAS) in the Profile Report—a tool designed to help marketers fine-tune their...
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3 min read
The healthcare industry is at a turning point. Thanks to innovations like non-opioid pain management, the increasing influence of AI, and shifts in...
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Consumers are exposed to an average of 10,000 ads daily, but studies show that only a quarter of these ads are actually remembered. That means a lot...
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Unlocking Retail Growth: The Power of First-Party Data and Identity Resolution
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Even though Google has delayed the termination of third-party cookies, there’s no better time to focus on building a robust first-party data...
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We're excited to feature Dustin in our latest employee spotlight as we celebrate his 10-year anniversary at Semcasting.
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Semcasting is thrilled to welcome Elise Brekke to the sales team!
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Our team recently attended a Travel and Tourism Summit in Las Vegas Nevada where they listened and learned from travel marketers and professionals...
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We are proud to announce that Semcasting’s own Angela McGrath, Director of Business Development, Politics has been named one of Business Insider’s...
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While at the eTourism Summit 2024 in Las Vegas, Semcasting had the honor of hosting The First Timers’ Lunch, led by Mike Skladony, GM of Consumer...
