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Semcasting Blog

Keep up with all blog posts and content...

Situational Realities in Onboarding & Attribution

Ad-Tech, and the agencies they serve, graduated to an 'audience-based' methodology because of the...

A User's Digital ID

Gone are the days where consumers used just one device; nearly everyone has a mobile phone and it’s...

The New Open Enrollment in Health Insurance

Now that the Senate has greenlighted the tax bill, healthcare insurance organizations will be...

“It’s Time to Get Out the Vote”

Campaigns Must Go Mobile for Optimal Reach and Engagement

As campaigns move toward the home...

Yet Another Millennial Marketing Story

Over 85% of Millennials Have a Smartphone

How Smart Zones is Driving Accurate Cross-Device Reach

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Your Device-Independent, Always Connected World

We Now Live in a Device-Independent, Always Connected World

Your Audience Targeting Plan Needs to...

Your Winning Voter Margin Has Moved Online

Your Winning Voter Margin Has Moved Online

Reach 100% of Qualified Voters in Any Zip Code,...

Will OBA self-regulation limit advertisers?

OBA self-regulation among ad networks was rolled out early in 2011 and is beginning to gain...