Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

2 min read

Semcasting Welcomes Christy Ercolino as New VP of Sales, West Coast

Semcasting, the pioneer in cookieless targeting and identity graph solutions, today announced the appointment of Christy Ercolino as its new vice president of sales on the west coast.

Read More
college_recruiting_marketing

3 min read

College Admissions Officers Face New Challenges to Elevate Student Recruitment Programs

College recruiting and standardized admissions tests aren’t going away, but there has been a sea change in the process and the behavior of potential...

Read More

3 min read

How To Future-Proof Your Identity Solution

by AdExchanger // Tuesday, February 23rd, 2021 – 12:32 am

Read More

3 min read

A Universal ID Won’t Work. It Could Jeopardize Election Integrity

The stakes for politics and privacy are too high As we approach November, media concern about election integrity grows. Of course, not all of that...

Read More

2 min read

If you want to know where someone is going identify where they’ve been

Search is a tremendous tool for understanding audience intent. It accounts for more than half of the nearly $11 billion digital travel spend in 2019,...

Read More

3 min read

Semcasting’s Digital Point of Care Solution Named One of the Most Innovative Products of 2019 by PM360

NORTH ANDOVER, Mass., Dec. 13, 2019 (GLOBE NEWSWIRE) — PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech,...

Read More

1 min read

Event Marketing for a Lasting Impact

Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include...

Read More

High-Lifetime Value Acquisition Solution Introduced

Dealer Marketing Solution Highlight in

Read More

2 min read

Omni-Channel Lead Generation from Your Website Traffic

In B2B marketing, the favored tactic is “Account-Based Marketing (ABM).” ABM systematically provides structure to the management and qualification of...

Read More