Don't Settle for Just Any Lead: High-Lifetime-Value (HLV) Lead Generation
With online advertising becoming a staple in the marketing portfolio of most organizations, there...
The Gun Debate and Millennial Voter Engagement
In the short time following the Parkland, Florida shooting, we have seen the gun debate rekindled....
Rationalizing the Lead Generation Experience in Auto
Mobile devices and dealer websites play a unique role for generating leads in the auto shopping...
Creating Value with the Unknown Fan
Now that Super Bowl LII is behind us, teams across the NFL have started their official break. When...
Semcasting Wins Flight After Presenting at National Sports Forum Tech Tank
Our Sr. Vice President and General Manager, Consumer Services, Jessica Bicknell, will speak at...
Marketers Can Apply AI and Machine Learning to Inform Audience Decision Making
As digital strategies take over the marketing ecosystem, marketers need to know who to target and...
Situational Realities in Onboarding & Attribution
Ad-Tech, and the agencies they serve, graduated to an 'audience-based' methodology because of the...
A User's Digital ID
Gone are the days where consumers used just one device; nearly everyone has a mobile phone and it’s...
The New Open Enrollment in Health Insurance
Now that the Senate has greenlighted the tax bill, healthcare insurance organizations will be...
“It’s Time to Get Out the Vote”
Campaigns Must Go Mobile for Optimal Reach and Engagement
As campaigns move toward the home...