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Ray Kingman: Sep 26, 2011 12:08:36 PM
The Holidays are a key time of year for most nonprofit organizations. This is when they do the bulk of their fundraising. With the economy still looking uncertain for many, nonprofit organizations are going to need all the help they can get while...
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Ray Kingman: Sep 26, 2011 12:07:59 PM
Day parting, or the practice of dividing the day into segments in order to refine your marketing targeting, has been around for a long time. It's...
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Ray Kingman: Sep 25, 2011 5:17:47 PM
The best way to reach consumers was once through a targeted direct mail campaign, however marketers today are challenged to be more precise in their...
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Ray Kingman: Sep 25, 2011 5:09:53 PM
For years, marketers and advertisers have been bending over backwards trying to come up with ways to target their ads toward the most affluent...
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Ray Kingman: Sep 25, 2011 5:08:10 PM
The way that advertising works is simple, at least in theory: response rates are determined by the content of the ad, the attractiveness of the offer...
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Ray Kingman: Sep 25, 2011 5:05:04 PM
The concept of multi-channel marketing has taken off over the past several years. Whereas marketing campaigns once pursued a single route to reach...
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Ray Kingman: Sep 25, 2011 3:46:18 PM
When major retailers begin shopping around for the best way to market their products, they know that they have a lot of options. There are countless...
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Ray Kingman: Sep 25, 2011 3:45:44 PM
Predictive modeling is one of the most effective tools that organizations can use to target a qualified audience. In essence, it is the practice of...
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Ray Kingman: Sep 25, 2011 12:09:59 PM
For a long time, outbound marketing was the industry standard. It included broadcasting an advertising message to the masses in the hopes that it...
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Ray Kingman: Sep 24, 2011 8:30:34 PM
The Census Bureau - in its 2010 headcount - is reporting that the U.S. Hispanic population grew to 43 percent, rising to 50.5 million in 2010 from...
