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Ray Kingman: Sep 25, 2011 5:17:47 PM
The best way to reach consumers was once through a targeted direct mail campaign, however marketers today are challenged to be more precise in their targeting and are trying a different approach in order to reach a larger and better qualified...
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Ray Kingman: Sep 25, 2011 5:09:53 PM
For years, marketers and advertisers have been bending over backwards trying to come up with ways to target their ads toward the most affluent...
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Ray Kingman: Sep 25, 2011 5:08:10 PM
The way that advertising works is simple, at least in theory: response rates are determined by the content of the ad, the attractiveness of the offer...
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Ray Kingman: Sep 25, 2011 5:05:04 PM
The concept of multi-channel marketing has taken off over the past several years. Whereas marketing campaigns once pursued a single route to reach...
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Ray Kingman: Sep 25, 2011 3:46:18 PM
When major retailers begin shopping around for the best way to market their products, they know that they have a lot of options. There are countless...
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Ray Kingman: Sep 25, 2011 3:45:44 PM
Predictive modeling is one of the most effective tools that organizations can use to target a qualified audience. In essence, it is the practice of...
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Ray Kingman: Sep 25, 2011 12:09:59 PM
For a long time, outbound marketing was the industry standard. It included broadcasting an advertising message to the masses in the hopes that it...
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Ray Kingman: Sep 24, 2011 8:30:34 PM
The Census Bureau - in its 2010 headcount - is reporting that the U.S. Hispanic population grew to 43 percent, rising to 50.5 million in 2010 from...
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Ray Kingman: Sep 11, 2011 5:16:59 PM
The world of online advertising is shifting. As it stands, the majority of online advertisers trace their leads by tracking the online habits of...
