Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

1 min read

Thanksgiving creates the perfect opportunity for nonprofits to cash in on good will

Thanksgiving is just a few weeks away, and it's traditionally a time for folks to sit back and reflect on the good fortune they have had throughout the year. Those who are able often give back a little of what they've earned to their communities and...

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Tapping into the $1 trillion Hispanic market this holiday season

On the eve of the holiday rush, retailers are racking their brains to come up with a great promotional scheme. One of the biggest issues this year is...

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Ad race for 2012 Elections heats up in time for the holidays

This year, political candidates will have to compete with the usual seasonal flood of holiday advertisements from retailers trying to make the most...

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The importance of hybrid media and multi-channel outreach

Marketing experts generally agree that online marketing is among the best methods for reaching consumers because most consumers spend a considerable...

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Targeting our new middle class

There's little doubt that America's socio-economic profile is changing. The rich are getting richer and many of the middle class have been pushed out...

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Why audience targeting trumps site targeting every time

With Google AdSense and similar advertising platforms, marketers focus their campaigns primarily on contextual site targeting rather than audience...

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Knowing what customers 'Want' and 'Own' helps today's marketers

For those who haven't yet gotten wind of the new changes slated to occur on Facebook in the latter half of this year, the social media giant will...

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IP targeting: The answer to today's online privacy challenge

For privacy-conscious online users, the regulatory and industry response to internet advertising methods involving cookies and online behavior...

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2012 Primary Season

With the 2012 U.S. primary season about to get under way, campaign organizers are already gearing up their messaging and fundraising efforts. Several...

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Facebook profits will more than double in 2011

With the economy still teetering and many businesses and consumers still gasping for air, it's nice to hear a success story every once in a while....

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