Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

2 min read

The importance of hybrid media and multi-channel outreach

Marketing experts generally agree that online marketing is among the best methods for reaching consumers because most consumers spend a considerable amount of time surfing the internet. Social media sites, in particular, have garnered a lot of...

Read More

2 min read

Targeting our new middle class

There's little doubt that America's socio-economic profile is changing. The rich are getting richer and many of the middle class have been pushed out...

Read More

1 min read

Why audience targeting trumps site targeting every time

With Google AdSense and similar advertising platforms, marketers focus their campaigns primarily on contextual site targeting rather than audience...

Read More

1 min read

Knowing what customers 'Want' and 'Own' helps today's marketers

For those who haven't yet gotten wind of the new changes slated to occur on Facebook in the latter half of this year, the social media giant will...

Read More

2 min read

IP targeting: The answer to today's online privacy challenge

For privacy-conscious online users, the regulatory and industry response to internet advertising methods involving cookies and online behavior...

Read More

1 min read

2012 Primary Season

With the 2012 U.S. primary season about to get under way, campaign organizers are already gearing up their messaging and fundraising efforts. Several...

Read More

2 min read

Facebook profits will more than double in 2011

With the economy still teetering and many businesses and consumers still gasping for air, it's nice to hear a success story every once in a while....

Read More

1 min read

Online ad spending rises even higher in 2011

It may come as no surprise, but spending on advertising has continued to rise. Display-related advertising in particular, which includes banner ads,...

Read More

1 min read

Facebook comes out on top as the number one social network for U.S. Hispanics

A recent study has identified Hispanics as one of the largest-growing ethnicities in the United States. The population has grown an astonishing 43...

Read More

1 min read

Facebook's new changes and what they mean for marketers

If you're familiar with the popular social media site Facebook, you've probably noticed a few changes over the past several weeks. Big changes. The...

Read More