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Ray Kingman: Dec 27, 2011 10:44:33 AM
Cookies and tracking pixels have provided marketers with increased information on consumers. The ability to track a user's online browsing behavior provides insight when it comes to targeting advertisements to potential consumers and personalizing...
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Ray Kingman: Dec 27, 2011 10:43:48 AM
Businesses must be able to accurately identify the users who are visiting their sites if they are going to do an adequate job of adjusting to their...
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Ray Kingman: Dec 27, 2011 10:43:11 AM
Knowing what consumers are crazy about is as easy as checking out this year's most popular search terms. Google's 11th annual Zeitgeist showcases the...
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Ray Kingman: Dec 27, 2011 10:42:17 AM
The recession was responsible for a temporary shift in the consumer buying and the resulting behavior data that drives predictive models. However, it...
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Ray Kingman: Dec 13, 2011 10:46:07 AM
ClickZ News recently surveyed the online marketing campaigns of six major brands including 1-800-Flowers, 20th Century Fox, Ford, Levi's, Mazda, and...
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Ray Kingman: Dec 12, 2011 10:54:44 AM
Actor and vocalist Bobby Darin once said that "Conceit is thinking you're great - egotism is knowing it." Ego marketing, or the practice of marketing...
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Ray Kingman: Dec 8, 2011 10:48:06 AM
At this year's annual Multicultural Marketing and Diversity Conference, presented by the Association of National Advertisers, nine companies were the...
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Ray Kingman: Dec 8, 2011 10:47:26 AM
Despite 18 percent and 15 percent increases in display and search ad spending in the first three quarters, experts suggest that spending may go down...
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Ray Kingman: Dec 8, 2011 10:46:46 AM
ClickZ News recently surveyed the online marketing campaigns of six major brands including 1-800-Flowers, 20th Century Fox, Ford, Levi's, Mazda, and...
1 min read
Ray Kingman: Dec 7, 2011 7:27:13 PM
A study released this month by the marketing services firm Epsilon indicates that a full 50 percent of consumers prefer receiving offers via direct...
