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Ray Kingman: Dec 12, 2011 10:54:44 AM
Actor and vocalist Bobby Darin once said that "Conceit is thinking you're great - egotism is knowing it." Ego marketing, or the practice of marketing a product based on the notoriety of the manufacturer (rather than the usefulness or benefits of the...
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Ray Kingman: Dec 8, 2011 10:48:06 AM
At this year's annual Multicultural Marketing and Diversity Conference, presented by the Association of National Advertisers, nine companies were the...
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Ray Kingman: Dec 8, 2011 10:47:26 AM
Despite 18 percent and 15 percent increases in display and search ad spending in the first three quarters, experts suggest that spending may go down...
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Ray Kingman: Dec 8, 2011 10:46:46 AM
ClickZ News recently surveyed the online marketing campaigns of six major brands including 1-800-Flowers, 20th Century Fox, Ford, Levi's, Mazda, and...
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Ray Kingman: Dec 7, 2011 7:27:13 PM
A study released this month by the marketing services firm Epsilon indicates that a full 50 percent of consumers prefer receiving offers via direct...
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Ray Kingman: Dec 2, 2011 10:49:56 AM
Last week, Pandora announced its intention to join the political fray by offering ad spots to candidates for office, according to MediaPost. Just...
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Ray Kingman: Dec 2, 2011 10:49:21 AM
Facebook's new "talking about" feature has everybody buzzing. This automatically deployed tool reports on what their friends are "talking about" by...
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Ray Kingman: Dec 2, 2011 10:48:40 AM
In 2008, Barak Obama was the first political candidate to employ the popular video streaming site Hulu.com for his campaign's online advertisements....
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Ray Kingman: Nov 30, 2011 10:51:16 AM
Among the new changes rolled out by Facebook at the F8 conference earlier this season is the "talking about" feature. This new feature tracks when...
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Ray Kingman: Nov 30, 2011 10:50:35 AM
As the holidays roll around, so does the time of year when charities make their largest concentrated push for donations. Hoping to cash in on the...
