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Ray Kingman: Dec 27, 2011 10:42:17 AM
The recession was responsible for a temporary shift in the consumer buying and the resulting behavior data that drives predictive models. However, it looks like affluents are once again conforming to the luxury brand identification that typifies the...
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Ray Kingman: Dec 13, 2011 10:46:07 AM
ClickZ News recently surveyed the online marketing campaigns of six major brands including 1-800-Flowers, 20th Century Fox, Ford, Levi's, Mazda, and...
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Ray Kingman: Dec 12, 2011 10:54:44 AM
Actor and vocalist Bobby Darin once said that "Conceit is thinking you're great - egotism is knowing it." Ego marketing, or the practice of marketing...
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Ray Kingman: Dec 8, 2011 10:48:06 AM
At this year's annual Multicultural Marketing and Diversity Conference, presented by the Association of National Advertisers, nine companies were the...
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Ray Kingman: Dec 8, 2011 10:47:26 AM
Despite 18 percent and 15 percent increases in display and search ad spending in the first three quarters, experts suggest that spending may go down...
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Ray Kingman: Dec 8, 2011 10:46:46 AM
ClickZ News recently surveyed the online marketing campaigns of six major brands including 1-800-Flowers, 20th Century Fox, Ford, Levi's, Mazda, and...
1 min read
Ray Kingman: Dec 7, 2011 7:27:13 PM
A study released this month by the marketing services firm Epsilon indicates that a full 50 percent of consumers prefer receiving offers via direct...
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Ray Kingman: Dec 2, 2011 10:49:56 AM
Last week, Pandora announced its intention to join the political fray by offering ad spots to candidates for office, according to MediaPost. Just...
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Ray Kingman: Dec 2, 2011 10:49:21 AM
Facebook's new "talking about" feature has everybody buzzing. This automatically deployed tool reports on what their friends are "talking about" by...
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Ray Kingman: Dec 2, 2011 10:48:40 AM
In 2008, Barak Obama was the first political candidate to employ the popular video streaming site Hulu.com for his campaign's online advertisements....
