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Ray Kingman: Jan 5, 2012 10:40:42 AM
It's tempting to base your marketing impressions on the number of clicks garnered by your ads. But are these numbers really what they appear to be at face value?
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Ray Kingman: Jan 5, 2012 10:40:08 AM
With the increased push for social marketing in the last year came a growing emphasis on hyper-local marketing. Hyper-local is all about greater...
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Ray Kingman: Jan 5, 2012 10:39:30 AM
According to a recent Vizu study, 6 percent of brands and 16 percent of advertising agencies "strongly believed" that the data they were receiving...
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Ray Kingman: Jan 5, 2012 10:38:41 AM
A recent Campaigns & Elections article about the use of online behavioral tracking during election cycles cited a Wall Street Journal survey that...
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Ray Kingman: Dec 27, 2011 10:45:17 AM
A recent ClickZ article by Sean Carton brings up an invaluable point for marketers aiming to make sense of the digital landscape moving into 2012 -...
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Ray Kingman: Dec 27, 2011 10:44:33 AM
Cookies and tracking pixels have provided marketers with increased information on consumers. The ability to track a user's online browsing behavior...
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Ray Kingman: Dec 27, 2011 10:43:48 AM
Businesses must be able to accurately identify the users who are visiting their sites if they are going to do an adequate job of adjusting to their...
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Ray Kingman: Dec 27, 2011 10:43:11 AM
Knowing what consumers are crazy about is as easy as checking out this year's most popular search terms. Google's 11th annual Zeitgeist showcases the...
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Ray Kingman: Dec 27, 2011 10:42:17 AM
The recession was responsible for a temporary shift in the consumer buying and the resulting behavior data that drives predictive models. However, it...
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Ray Kingman: Dec 13, 2011 10:46:07 AM
ClickZ News recently surveyed the online marketing campaigns of six major brands including 1-800-Flowers, 20th Century Fox, Ford, Levi's, Mazda, and...
