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Ray Kingman: Jan 5, 2012 2:39:40 PM
Consumers might find it favorable for retailers to hold constant promotions, but is this the best way for companies to realize big profits? Allowing consumers to get used to special deals and discounts awarded at regular intervals can effectively...
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Ray Kingman: Jan 5, 2012 10:41:36 AM
OBA self-regulation among ad networks was rolled out early in 2011 and is beginning to gain traction, but what will the consequences be for marketers...
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Ray Kingman: Jan 5, 2012 10:40:42 AM
It's tempting to base your marketing impressions on the number of clicks garnered by your ads. But are these numbers really what they appear to be at...
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Ray Kingman: Jan 5, 2012 10:40:08 AM
With the increased push for social marketing in the last year came a growing emphasis on hyper-local marketing. Hyper-local is all about greater...
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Ray Kingman: Jan 5, 2012 10:39:30 AM
According to a recent Vizu study, 6 percent of brands and 16 percent of advertising agencies "strongly believed" that the data they were receiving...
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Ray Kingman: Jan 5, 2012 10:38:41 AM
A recent Campaigns & Elections article about the use of online behavioral tracking during election cycles cited a Wall Street Journal survey that...
1 min read
Ray Kingman: Dec 27, 2011 10:45:17 AM
A recent ClickZ article by Sean Carton brings up an invaluable point for marketers aiming to make sense of the digital landscape moving into 2012 -...
3 min read
Ray Kingman: Dec 27, 2011 10:44:33 AM
Cookies and tracking pixels have provided marketers with increased information on consumers. The ability to track a user's online browsing behavior...
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Ray Kingman: Dec 27, 2011 10:43:48 AM
Businesses must be able to accurately identify the users who are visiting their sites if they are going to do an adequate job of adjusting to their...
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Ray Kingman: Dec 27, 2011 10:43:11 AM
Knowing what consumers are crazy about is as easy as checking out this year's most popular search terms. Google's 11th annual Zeitgeist showcases the...
