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Ray Kingman: Jan 25, 2012 7:33:23 PM
According to eMarketer, contextual based online advertising has been a staple in the industry for years and when it comes to click-through rates it is the approach that has predictable return. Marketers making an effort to align their campaigns with...
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Ray Kingman: Jan 20, 2012 10:36:39 AM
One of the common complaints about current online ad targeting practices is the tracking an individual’s browsing activity or behavior. When you...
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Ray Kingman: Jan 20, 2012 10:35:59 AM
Following the FTC recommendations for new legislation for online privacy and the growing publicity that behavioral tracking has received, marketers...
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Ray Kingman: Jan 20, 2012 10:35:16 AM
A recent article in Advertising Age attributed Rick Santorum's success in the Iowa primaries to his ability to zero in on the most likely audience to...
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Ray Kingman: Jan 19, 2012 10:37:24 AM
The fourth annual Data Privacy Day is set for January 28. Data Privacy Day is an international holiday meant to create awareness of user privacy...
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Ray Kingman: Jan 17, 2012 10:38:05 AM
A recent ClickZ article referenced a mattress retailer that was able to improve its online advertising conversion rates after adjusting its campaign...
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Ray Kingman: Jan 5, 2012 2:40:38 PM
A point of contention among advertisers for some time is that behavioral data targeting isn't as efficient as it should be in reaching the online...
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Ray Kingman: Jan 5, 2012 2:39:40 PM
Consumers might find it favorable for retailers to hold constant promotions, but is this the best way for companies to realize big profits? Allowing...
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Ray Kingman: Jan 5, 2012 10:41:36 AM
OBA self-regulation among ad networks was rolled out early in 2011 and is beginning to gain traction, but what will the consequences be for marketers...
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Ray Kingman: Jan 5, 2012 10:40:42 AM
It's tempting to base your marketing impressions on the number of clicks garnered by your ads. But are these numbers really what they appear to be at...