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Ray Kingman: Oct 31, 2012 8:25:22 PM
Andover, MA (November 1, 2012) – Semcasting, Inc., a leader in audience targeting and enhanced data solutions, today announced its partnership with AppNexus, a world leader in real-time advertising delivery technology. The announcement marks the...
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Ray Kingman: Sep 13, 2012 8:12:34 PM
How much is your personal data worth? If a company wanted to pay you for information like your online shopping and iPhone’s location data, would you...
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Ray Kingman: Jul 11, 2012 11:28:49 AM
Author's Note: Technological innovations can inform us on how outreach can be made more efficiently online. The following article discusses the need...
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Ray Kingman: Mar 14, 2012 11:30:01 AM
It's no secret that Hispanics represent one of the largest-growing ethnicities in the United States and that their purchasing power is constantly...
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Ray Kingman: Mar 9, 2012 10:30:51 AM
Industry leaders and regulators have been bogged down with privacy and Internet tracking for years. Action has come in fits and starts because...
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Ray Kingman: Feb 1, 2012 3:26:37 PM
Advertisers are increasingly recognizing the Hispanic market as one of the most lucrative demographics to target with multicultural campaigns. Data...
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Ray Kingman: Jan 31, 2012 2:37:55 PM
According to eMarketer, U.S. companies are becoming increasingly aware of the "Big Data," concept where all of the relevant internal and external...
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Ray Kingman: Jan 30, 2012 7:32:35 PM
According to eMarketer, U.S. companies are becoming increasingly aware of the "Big Data," concept where all of the relevant internal and external...
1 min read
Ray Kingman: Jan 26, 2012 2:38:57 PM
According to eMarketer, contextual based online advertising has been a staple in the industry for years and when it comes to click-through rates it...
1 min read
Ray Kingman: Jan 26, 2012 10:34:20 AM
A discussion panel hosted by AdAge at the Consumer Electronics Show raised a point about the bifurcated marketing approach used by tech companies:...
