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Ray Kingman: Feb 6, 2014 8:23:40 PM
It came as no surprise that this week’s news brought a slew of articles on the most watched TV event in US history—the Super Bowl. While advertising and the Super Bowl have always gone hand in hand, this year’s disappointing game put even more...
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Ray Kingman: Jan 30, 2014 8:24:42 PM
This week’s news revealed a few interesting trends--one of which is the changing nature of political advertising. In the AdAge article, Dish and...
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Ray Kingman: Apr 7, 2013 9:25:57 PM
This article was written by Integrate and was originally published on the Company's blog
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Ray Kingman: Dec 8, 2012 2:41:24 PM
While pundits and economic forecasters predict uncertainty in the coming year, advertisers and marketers can rest assured that they'll still have...
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Ray Kingman: Dec 3, 2012 10:25:40 AM
For retailers, it’s the most wonderful time of the year—and this year is no exception. Predictions for 2012 holiday spending are giving retailers...
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Ray Kingman: Oct 31, 2012 8:25:22 PM
Andover, MA (November 1, 2012) – Semcasting, Inc., a leader in audience targeting and enhanced data solutions, today announced its partnership with...
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Ray Kingman: Sep 13, 2012 8:12:34 PM
How much is your personal data worth? If a company wanted to pay you for information like your online shopping and iPhone’s location data, would you...
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Ray Kingman: Jul 11, 2012 11:28:49 AM
Author's Note: Technological innovations can inform us on how outreach can be made more efficiently online. The following article discusses the need...
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Ray Kingman: Mar 14, 2012 11:30:01 AM
It's no secret that Hispanics represent one of the largest-growing ethnicities in the United States and that their purchasing power is constantly...
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Ray Kingman: Mar 9, 2012 10:30:51 AM
Industry leaders and regulators have been bogged down with privacy and Internet tracking for years. Action has come in fits and starts because...
