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Ray Kingman: Mar 6, 2014 8:17:24 PM
With marketers continually narrowing the scope of their targeted consumer message, Joanna O’Connell of AdExchanger asks: Is One-To-One Communication Worth It? As part of her customer lifecycle management research, O’Connell interviewed several...
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Ray Kingman: Feb 27, 2014 8:20:17 PM
It’s only February but we’re already seeing stories around political advertising. At this point, it has been become fairly obvious that digital...
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Ray Kingman: Feb 20, 2014 8:21:20 PM
Yesterday we learned that Pandora can appeal to not only an individual’s music tastes, but also their political ones. In an Allvoices ad:tech piece,...
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Ray Kingman: Feb 13, 2014 8:22:25 PM
This week the Digital Advertising Alliance announced a new study that determined the value the advertising industry places on targeted ads. As the...
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Ray Kingman: Feb 6, 2014 8:23:40 PM
It came as no surprise that this week’s news brought a slew of articles on the most watched TV event in US history—the Super Bowl. While advertising...
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Ray Kingman: Jan 30, 2014 8:24:42 PM
This week’s news revealed a few interesting trends--one of which is the changing nature of political advertising. In the AdAge article, Dish and...
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Ray Kingman: Apr 7, 2013 9:25:57 PM
This article was written by Integrate and was originally published on the Company's blog
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Ray Kingman: Dec 8, 2012 2:41:24 PM
While pundits and economic forecasters predict uncertainty in the coming year, advertisers and marketers can rest assured that they'll still have...
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Ray Kingman: Dec 3, 2012 10:25:40 AM
For retailers, it’s the most wonderful time of the year—and this year is no exception. Predictions for 2012 holiday spending are giving retailers...
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Ray Kingman: Oct 31, 2012 8:25:22 PM
Andover, MA (November 1, 2012) – Semcasting, Inc., a leader in audience targeting and enhanced data solutions, today announced its partnership with...