2 min read
Semcasting: Mar 27, 2014 8:23:21 PM
Times have been tough in the data industry recently. It’s never a good thing when 60 Minutes decides to come knocking. The negative press that data brokers have been getting reflects the complex information relationship between consumers, brands,...
Read More2 min read
Ray Kingman: Mar 20, 2014 8:24:33 PM
Big data has been a buzzing around like a mosquito for ages. And like a mosquito it can get a little grating in your ear, which it is almost all the...
1 min read
Ray Kingman: Mar 16, 2014 9:15:49 PM
Here at Semcasting, we’ve played a long and active role in the political world. It’s something we’re proud of and something we spend a fair amount of...
1 min read
Ray Kingman: Mar 6, 2014 8:17:24 PM
With marketers continually narrowing the scope of their targeted consumer message, Joanna O’Connell of AdExchanger asks: Is One-To-One Communication...
1 min read
Ray Kingman: Feb 27, 2014 8:20:17 PM
It’s only February but we’re already seeing stories around political advertising. At this point, it has been become fairly obvious that digital...
1 min read
Ray Kingman: Feb 20, 2014 8:21:20 PM
Yesterday we learned that Pandora can appeal to not only an individual’s music tastes, but also their political ones. In an Allvoices ad:tech piece,...
1 min read
Ray Kingman: Feb 13, 2014 8:22:25 PM
This week the Digital Advertising Alliance announced a new study that determined the value the advertising industry places on targeted ads. As the...
1 min read
Ray Kingman: Feb 6, 2014 8:23:40 PM
It came as no surprise that this week’s news brought a slew of articles on the most watched TV event in US history—the Super Bowl. While advertising...
1 min read
Ray Kingman: Jan 30, 2014 8:24:42 PM
This week’s news revealed a few interesting trends--one of which is the changing nature of political advertising. In the AdAge article, Dish and...
3 min read
Ray Kingman: Apr 7, 2013 9:25:57 PM
This article was written by Integrate and was originally published on the Company's blog
