Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

1 min read

In the News (Week of June 16th)

Once a donator, always a donator. At least that is what Kate Kaye found in her piece on the use of list rentals in political campaign fundraising. Political direct marketers place their trust in donor lists compiled of individuals that gave money...

Read More

1 min read

In the News (Week of June 9th)

Remember that time when Target sent baby equipment coupons to a Minnesotan teenager because they deduced that she was pregnant from data mining?...

Read More

1 min read

In the News (Week of June 2, 2014)

The debate on the pros and cons of Net Neutrality is far from dead (though many agree that it has become mind-numbing). Internet service providers...

Read More

2 min read

The Future of FTC Regulation: Collection and Usage

In a recent interview with Katy Bachman, FTC chairwoman Edith Ramirez discussed the changes that the agency has undergone due to privacy and data...

Read More

1 min read

In the News (Thursday, May 22, 2014)

On May 21, 2014 California released guidelines for online tracking disclosures aimed at helping companies follow the state’s new privacy law. The law...

Read More

1 min read

In the News (Week of May 12th)

In his post ‘The Perils and Opportunities of Personalized Digital Marketing,’ Michael Essany of Mobile Marketing Watch weighs the positives and...

Read More

1 min read

In the News (Week of May 5th)

Yahoo recently revealed that it is plugging its ears to consumer “do not track” requests. As Elizabeth Dwoskin at the Wall Street Journal reports,...

Read More

2 min read

Pity the Poor Data Brokers

Times have been tough in the data industry recently. It’s never a good thing when 60 Minutes decides to come knocking. The negative press that data...

Read More

2 min read

In the News (Week of March 17th)

Big data has been a buzzing around like a mosquito for ages. And like a mosquito it can get a little grating in your ear, which it is almost all the...

Read More

1 min read

Semcasting’s Political News Round Up

Here at Semcasting, we’ve played a long and active role in the political world. It’s something we’re proud of and something we spend a fair amount of...

Read More