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Ray Kingman: Jan 20, 2012 10:35:59 AM
Following the FTC recommendations for new legislation for online privacy and the growing publicity that behavioral tracking has received, marketers and industry groups have begun increasing the visibility of their opt-out features to demonstrate...
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Ray Kingman: Jan 20, 2012 10:35:16 AM
A recent article in Advertising Age attributed Rick Santorum's success in the Iowa primaries to his ability to zero in on the most likely audience to...
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Ray Kingman: Jan 19, 2012 10:37:24 AM
The fourth annual Data Privacy Day is set for January 28. Data Privacy Day is an international holiday meant to create awareness of user privacy...
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Ray Kingman: Jan 17, 2012 10:38:05 AM
A recent ClickZ article referenced a mattress retailer that was able to improve its online advertising conversion rates after adjusting its campaign...
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Ray Kingman: Jan 5, 2012 2:40:38 PM
A point of contention among advertisers for some time is that behavioral data targeting isn't as efficient as it should be in reaching the online...
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Ray Kingman: Jan 5, 2012 2:39:40 PM
Consumers might find it favorable for retailers to hold constant promotions, but is this the best way for companies to realize big profits? Allowing...
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Ray Kingman: Jan 5, 2012 10:41:36 AM
OBA self-regulation among ad networks was rolled out early in 2011 and is beginning to gain traction, but what will the consequences be for marketers...
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Ray Kingman: Jan 5, 2012 10:40:42 AM
It's tempting to base your marketing impressions on the number of clicks garnered by your ads. But are these numbers really what they appear to be at...
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Ray Kingman: Jan 5, 2012 10:40:08 AM
With the increased push for social marketing in the last year came a growing emphasis on hyper-local marketing. Hyper-local is all about greater...
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Ray Kingman: Jan 5, 2012 10:39:30 AM
According to a recent Vizu study, 6 percent of brands and 16 percent of advertising agencies "strongly believed" that the data they were receiving...
