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Ray Kingman: Dec 8, 2011 10:48:06 AM
At this year's annual Multicultural Marketing and Diversity Conference, presented by the Association of National Advertisers, nine companies were the recipients of the Multicultural Excellence Awards. Among the winners were Allstate Insurance, Ford...
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Ray Kingman: Dec 8, 2011 10:47:26 AM
Despite 18 percent and 15 percent increases in display and search ad spending in the first three quarters, experts suggest that spending may go down...
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Ray Kingman: Dec 8, 2011 10:46:46 AM
ClickZ News recently surveyed the online marketing campaigns of six major brands including 1-800-Flowers, 20th Century Fox, Ford, Levi's, Mazda, and...
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Ray Kingman: Dec 7, 2011 7:27:13 PM
A study released this month by the marketing services firm Epsilon indicates that a full 50 percent of consumers prefer receiving offers via direct...
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Ray Kingman: Dec 2, 2011 10:49:56 AM
Last week, Pandora announced its intention to join the political fray by offering ad spots to candidates for office, according to MediaPost. Just...
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Ray Kingman: Dec 2, 2011 10:49:21 AM
Facebook's new "talking about" feature has everybody buzzing. This automatically deployed tool reports on what their friends are "talking about" by...
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Ray Kingman: Dec 2, 2011 10:48:40 AM
In 2008, Barak Obama was the first political candidate to employ the popular video streaming site Hulu.com for his campaign's online advertisements....
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Ray Kingman: Nov 30, 2011 10:51:16 AM
Among the new changes rolled out by Facebook at the F8 conference earlier this season is the "talking about" feature. This new feature tracks when...
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Ray Kingman: Nov 30, 2011 10:50:35 AM
As the holidays roll around, so does the time of year when charities make their largest concentrated push for donations. Hoping to cash in on the...
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Ray Kingman: Nov 29, 2011 11:04:27 AM
Last month, Facebook and eBay unveiled a new partnership geared toward helping users identify items they "Want" and those they already "Own" in order...