Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

1 min read

Sure, they "like" it, but are they "talking about" it?

Among the new changes rolled out by Facebook at the F8 conference earlier this season is the "talking about" feature. This new feature tracks when users are actively sharing information or discussing a certain subject on the social media platform.

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2 min read

Facebook is tagged as a prime venue for cause marketing

As the holidays roll around, so does the time of year when charities make their largest concentrated push for donations. Hoping to cash in on the...

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Getting what you 'want'

Last month, Facebook and eBay unveiled a new partnership geared toward helping users identify items they "Want" and those they already "Own" in order...

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2 min read

Financial Institutions and the Risk-Adjusted Economy

Banks and other lending institutions have drawn a line in the sand. The banking industry perceives that legislation like the Dodd-Frank Bill has...

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1 min read

The facebook ad multiplier

Facebook executives who attended last month's Advertising Week conference in New York City went with a plan. The execs had two new messages for those...

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2 min read

International privacy concerns debated in Mexico City

Last week, international data and privacy government regulators gathered at the 33rd International Conference of Data Protection and Privacy...

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1 min read

Don't dismiss email just yet

While many contend that email as a promotional vehicle is dead, the facts don't support the idea. While it's true that more consumers are relying on...

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1 min read

Neuromarketing Depends on Targeting

Neuromarketing, which bases it's strategies on the inner workings of the human mind, is a field of marketing that's been raising a lot of attention -...

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Facebook's New Layout

When Facebook first announced its intent to make yet another series of changes to user interface, marketers instinctively began buzzing about what...

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Email campaigns help interested consumers become customers

Every company tries to engage online prospects by driving them to their company website and then encouraging them to register or setup an online user...

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