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Ray Kingman: Nov 29, 2011 11:04:27 AM
Last month, Facebook and eBay unveiled a new partnership geared toward helping users identify items they "Want" and those they already "Own" in order to drive online conversations about their favorite products. Consumers win because they get to see...
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Ray Kingman: Nov 28, 2011 11:01:33 AM
Banks and other lending institutions have drawn a line in the sand. The banking industry perceives that legislation like the Dodd-Frank Bill has...
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Ray Kingman: Nov 21, 2011 10:51:55 AM
Facebook executives who attended last month's Advertising Week conference in New York City went with a plan. The execs had two new messages for those...
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Ray Kingman: Nov 17, 2011 10:52:39 AM
Last week, international data and privacy government regulators gathered at the 33rd International Conference of Data Protection and Privacy...
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Ray Kingman: Nov 16, 2011 2:42:10 PM
While many contend that email as a promotional vehicle is dead, the facts don't support the idea. While it's true that more consumers are relying on...
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Ray Kingman: Nov 4, 2011 11:53:30 AM
Neuromarketing, which bases it's strategies on the inner workings of the human mind, is a field of marketing that's been raising a lot of attention -...
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Ray Kingman: Nov 3, 2011 11:54:08 AM
When Facebook first announced its intent to make yet another series of changes to user interface, marketers instinctively began buzzing about what...
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Ray Kingman: Nov 2, 2011 3:42:53 PM
Every company tries to engage online prospects by driving them to their company website and then encouraging them to register or setup an online user...
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Ray Kingman: Nov 2, 2011 11:56:18 AM
The year 2011 has seen some scary financial realities, such as stubbornly high unemployment ratings, the downgrade of U.S. credit and the...
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Ray Kingman: Nov 2, 2011 11:55:37 AM
Marketers are not surprised and it isn't at all shocking to online consumers. Both have long been concerned about the intrusive marketing methods...
