1 min read
Ray Kingman: Oct 31, 2011 8:28:27 PM
On the eve of the holiday rush, retailers are racking their brains to come up with a great promotional scheme. One of the biggest issues this year is determining who, exactly, companies should fix their focus upon.
Read More2 min read
Ray Kingman: Oct 27, 2011 4:40:04 PM
This year, political candidates will have to compete with the usual seasonal flood of holiday advertisements from retailers trying to make the most...
2 min read
Ray Kingman: Oct 27, 2011 4:37:20 PM
Marketing experts generally agree that online marketing is among the best methods for reaching consumers because most consumers spend a considerable...
2 min read
Ray Kingman: Oct 26, 2011 4:41:41 PM
There's little doubt that America's socio-economic profile is changing. The rich are getting richer and many of the middle class have been pushed out...
1 min read
Ray Kingman: Oct 25, 2011 12:03:10 PM
With Google AdSense and similar advertising platforms, marketers focus their campaigns primarily on contextual site targeting rather than audience...
1 min read
Ray Kingman: Oct 25, 2011 12:02:21 PM
For those who haven't yet gotten wind of the new changes slated to occur on Facebook in the latter half of this year, the social media giant will...
2 min read
Ray Kingman: Oct 20, 2011 12:03:47 PM
For privacy-conscious online users, the regulatory and industry response to internet advertising methods involving cookies and online behavior...
1 min read
Ray Kingman: Oct 13, 2011 3:44:15 PM
With the 2012 U.S. primary season about to get under way, campaign organizers are already gearing up their messaging and fundraising efforts. Several...
2 min read
Ray Kingman: Oct 5, 2011 12:07:05 PM
With the economy still teetering and many businesses and consumers still gasping for air, it's nice to hear a success story every once in a while....
1 min read
Ray Kingman: Oct 5, 2011 12:06:34 PM
It may come as no surprise, but spending on advertising has continued to rise. Display-related advertising in particular, which includes banner ads,...