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Ray Kingman: Sep 29, 2011 4:44:02 PM
Later this month, Semcasting will announce its newest multi-channel marketing platform, MARKETmatrix. This free platform has been designed to help marketers manage their outbound advertising programs while also providing a simple way for...
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Ray Kingman: Sep 27, 2011 8:29:29 PM
In 2010, the United States Hispanic population demonstrated their purchasing power at over $1 trillion, and that number is expected to continue its...
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Ray Kingman: Sep 26, 2011 5:02:08 PM
Semcasting will be attending the DMA2011 Conference and Exhibition this October 2nd through the 4th, demonstrating their Multi-Channel Marketing...
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Ray Kingman: Sep 26, 2011 3:44:58 PM
This month, Semcasting is launching its newest offering: MARKETMatrix. MARKETMatrix is a free multi-channel campaign planning and marketing platform...
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Ray Kingman: Sep 26, 2011 12:09:22 PM
There's no question that social media sites like Facebook have revolutionized the way that businesses conduct their advertising campaigns. And it's...
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Ray Kingman: Sep 26, 2011 12:08:36 PM
The Holidays are a key time of year for most nonprofit organizations. This is when they do the bulk of their fundraising. With the economy still...
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Ray Kingman: Sep 26, 2011 12:07:59 PM
Day parting, or the practice of dividing the day into segments in order to refine your marketing targeting, has been around for a long time. It's...
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Ray Kingman: Sep 25, 2011 5:17:47 PM
The best way to reach consumers was once through a targeted direct mail campaign, however marketers today are challenged to be more precise in their...
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Ray Kingman: Sep 25, 2011 5:09:53 PM
For years, marketers and advertisers have been bending over backwards trying to come up with ways to target their ads toward the most affluent...
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Ray Kingman: Sep 25, 2011 5:08:10 PM
The way that advertising works is simple, at least in theory: response rates are determined by the content of the ad, the attractiveness of the offer...
