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Ray Kingman: Oct 25, 2011 12:03:10 PM
With Google AdSense and similar advertising platforms, marketers focus their campaigns primarily on contextual site targeting rather than audience targeting. While site targeting may be better than nothing, counting on it as a way to reach enough of...
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Ray Kingman: Oct 25, 2011 12:02:21 PM
For those who haven't yet gotten wind of the new changes slated to occur on Facebook in the latter half of this year, the social media giant will...
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Ray Kingman: Oct 20, 2011 12:03:47 PM
For privacy-conscious online users, the regulatory and industry response to internet advertising methods involving cookies and online behavior...
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Ray Kingman: Oct 13, 2011 3:44:15 PM
With the 2012 U.S. primary season about to get under way, campaign organizers are already gearing up their messaging and fundraising efforts. Several...
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Ray Kingman: Oct 5, 2011 12:07:05 PM
With the economy still teetering and many businesses and consumers still gasping for air, it's nice to hear a success story every once in a while....
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Ray Kingman: Oct 5, 2011 12:06:34 PM
It may come as no surprise, but spending on advertising has continued to rise. Display-related advertising in particular, which includes banner ads,...
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Ray Kingman: Oct 5, 2011 12:06:02 PM
A recent study has identified Hispanics as one of the largest-growing ethnicities in the United States. The population has grown an astonishing 43...
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Ray Kingman: Oct 5, 2011 12:05:17 PM
If you're familiar with the popular social media site Facebook, you've probably noticed a few changes over the past several weeks. Big changes. The...
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Ray Kingman: Sep 29, 2011 4:44:02 PM
Later this month, Semcasting will announce its newest multi-channel marketing platform, MARKETmatrix. This free platform has been designed to help...
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Ray Kingman: Sep 27, 2011 8:29:29 PM
In 2010, the United States Hispanic population demonstrated their purchasing power at over $1 trillion, and that number is expected to continue its...
