The best way to reach consumers was once through a targeted direct mail campaign, however marketers today are challenged to be more precise in their targeting and are trying a different approach in order to reach a larger and better qualified audience of prospects. As the consumer trend moves toward internet relations, online retail channels have begun growing. The past four years alone have seen a 6 percent increase in the effectiveness of online marketing campaigns. And with the impressive rate that smartphones and tablets are flying off of the shelves, the online audience is expected to grow even more quickly in the coming years.
This gives marketers and advertisers a unique opportunity to refine their internet targeting in order to deal with the growth in the online consumer marketplace. Companies that employ demographic profiling in order to provide personalized content to online viewers can easily gain an edge when it comes to brand recognition and customer loyalty. By establishing an online marketing presence that ensures that ads are seen by the right people, a company can set itself apart from the competition and establish itself as the go-to brand for its products and services.
It is more important than ever that companies customize their landing pages, advertisements and online deals to their consumers. For example, a woman shopper is more likely to respond to advertisements for women's apparel. The shopper would be even more likely to respond to the ads and deals if they suited her personal tastes, fell within her price range and were appropriate for the climate in which she lives. Using demographic targeting, advertisers and marketers can ensure that this woman is presented with items tailored just for her.
Semcasting IP Audience Zones can help advertisers and marketers by determining the demographic attributes of their consumers, such as location, life stage, affluence, affiliation and even hobbies that the consumer enjoys. Using this information, online ads can be efficiently tailored toward a given individual, dramatically increasing the likelihood that they will make a purchase. Because the process involves IP analytics and doesn't rely on the placement of intrusive cookies or pixels, the consumer's identity remains protected. Simply by targeting the right customers, companies can turn a bad shopping experience into an enjoyable one and increase sales through online channels.
Ray Kingman : Jan 26, 2012 10:33:13 AM
