The Holidays are a key time of year for most nonprofit organizations. This is when they do the bulk of their fundraising. With the economy still looking uncertain for many, nonprofit organizations are going to need all the help they can get while soliciting donations over the coming months.
The usual fundraising methods - phone calls, direct mail and email blasts -will take nonprofits to a certain level. However, with more nonprofits making these requests and with many Americans pinching pennies, what is needed is a new solution, a new way to ensure that an organization's fundraising requests are seen by those who are in a position to fulfill them.
Semcasting's IP Audience Zone offers a new solution for those nonprofit organizations that need a little extra help expanding their donor base and finding the right donors this year. This revolutionary approach to marketing helps organizations find qualified prospects based on high-quality demographic, psychographic and buyer data. Semcasting has captured this information in their database and linked it to IP clusters at the sub-zip code level. There is even a package fundraising predictive model integrated into the IP Audience Zones platform.
Using genetic algorithms and thousands of established predictive models, Semcasting has been able to divide the United States into almost 600,000 different "zones" that include between a dozen to 500+ individuals. With this approach, it's possible to quantify an audience by lifestyle and socio-economic status, and thus create qualified demographic clusters. Using the data obtained, nonprofit organizations can target the most affluent individuals, or those who would be most likely to make a worthy donation, even over the holidays.
Ray Kingman : Jan 5, 2012 2:40:38 PM
