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Semcasting: Sep 13, 2017 1:23:31 PM
That part of the Disney movie where the genie manages to escape the bottle and start making all kinds of promises to its “master” always brings an “uh-oh – what is going to happen next?” reaction from the crowd. The reason? In spite of promises of...
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Semcasting: Aug 29, 2017 1:08:00 PM
Professional football season will kick off in just two weeks. For some franchises this will be a year of promise for the fans, and for others it will...
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Ray Kingman: Aug 17, 2017 2:42:45 PM
It’s become painfully clear that cookie matching isn’t cutting it. Customers are rightfully demanding higher levels of transparency to the audience...
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Semcasting: Aug 9, 2017 10:23:31 AM
The life blood of sales is quality leads. This has been a staple in B2B marketing, but in today’s digital on-demand culture it is also highly...
1 min read
Ray Kingman: Aug 4, 2017 12:14:54 PM
Results, and the path that a consumer takes to a purchase, need to be measured in order to replicate success to a broader audience. Each B2C or B2B...
2 min read
Ray Kingman: Jul 27, 2017 10:18:19 AM
The largest untapped resource for lead generation is the corporate website. Prospects provide ample indication of interest, but remain unidentified...
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Ray Kingman: Jul 27, 2017 10:17:38 AM
When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed...
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Semcasting: Jul 20, 2017 3:58:47 PM
When online advertising was just an audience extension tool, the details of the data onboarding process for the digital audiences didn’t really...
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Semcasting: Jul 12, 2017 10:43:19 AM
When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed...
1 min read
Ray Kingman: Jun 29, 2017 10:18:36 AM
The Virtuous Circle of Online Behavior Generates Leads The life blood of sales is access to quality leads. This is especially true in...
