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Semcasting: Oct 25, 2017 4:15:03 PM
Retailers are always hunting for ways to generate new in-store shoppers. To find those shoppers, they advertise to previous customers, service customers, consumers living near the store and also establish a presence on both television and radio. The...
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Semcasting: Sep 28, 2017 4:25:38 PM
Apple’s latest Safari 11 update is bringing in a new wave of privacy discussion to the ad-tech industry. This update imposes Apple’s cookie standards...
2 min read
Semcasting: Sep 27, 2017 9:44:34 AM
One of the benchmark issues in evaluating the relentless inflation in healthcare costs is brand name versus generic prescription drugs. The objective...
2 min read
Semcasting: Sep 21, 2017 12:48:25 PM
Apple’s latest Safari 11 update is bringing in a new wave of privacy discussion to the ad-tech industry. This update imposes Apple’s cookie standards...
3 min read
Semcasting: Sep 13, 2017 1:23:31 PM
That part of the Disney movie where the genie manages to escape the bottle and start making all kinds of promises to its “master” always brings an...
1 min read
Semcasting: Aug 29, 2017 1:08:00 PM
Professional football season will kick off in just two weeks. For some franchises this will be a year of promise for the fans, and for others it will...
1 min read
Ray Kingman: Aug 17, 2017 2:42:45 PM
It’s become painfully clear that cookie matching isn’t cutting it. Customers are rightfully demanding higher levels of transparency to the audience...
1 min read
Semcasting: Aug 9, 2017 10:23:31 AM
The life blood of sales is quality leads. This has been a staple in B2B marketing, but in today’s digital on-demand culture it is also highly...
1 min read
Ray Kingman: Aug 4, 2017 12:14:54 PM
Results, and the path that a consumer takes to a purchase, need to be measured in order to replicate success to a broader audience. Each B2C or B2B...
2 min read
Ray Kingman: Jul 27, 2017 10:18:19 AM
The largest untapped resource for lead generation is the corporate website. Prospects provide ample indication of interest, but remain unidentified...
