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Semcasting: Dec 6, 2017 4:41:33 PM
Now that the Senate has greenlighted the tax bill, healthcare insurance organizations will be forced to take action. With consumers and families no longer required through the individual mandate to have health insurance coverage, enrollment programs...
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Semcasting: Nov 14, 2017 4:23:34 PM
In an age where programmatic audience targeting is being positioned as “direct mail online” – it is incumbent on marketers to demand transparency and...
1 min read
Semcasting: Nov 7, 2017 3:46:36 PM
We’re back. The 2018 political cycle is starting to inch its way into our consciousness. The candidate committees are starting to gauge voter...
2 min read
Semcasting: Oct 25, 2017 4:15:03 PM
Retailers are always hunting for ways to generate new in-store shoppers. To find those shoppers, they advertise to previous customers, service...
2 min read
Semcasting: Sep 28, 2017 4:25:38 PM
Apple’s latest Safari 11 update is bringing in a new wave of privacy discussion to the ad-tech industry. This update imposes Apple’s cookie standards...
2 min read
Semcasting: Sep 27, 2017 9:44:34 AM
One of the benchmark issues in evaluating the relentless inflation in healthcare costs is brand name versus generic prescription drugs. The objective...
2 min read
Semcasting: Sep 21, 2017 12:48:25 PM
Apple’s latest Safari 11 update is bringing in a new wave of privacy discussion to the ad-tech industry. This update imposes Apple’s cookie standards...
3 min read
Semcasting: Sep 13, 2017 1:23:31 PM
That part of the Disney movie where the genie manages to escape the bottle and start making all kinds of promises to its “master” always brings an...
1 min read
Semcasting: Aug 29, 2017 1:08:00 PM
Professional football season will kick off in just two weeks. For some franchises this will be a year of promise for the fans, and for others it will...
1 min read
Ray Kingman: Aug 17, 2017 2:42:45 PM
It’s become painfully clear that cookie matching isn’t cutting it. Customers are rightfully demanding higher levels of transparency to the audience...
