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Semcasting: Jan 25, 2018 10:11:22 AM
Ad-Tech, and the agencies they serve, graduated to an 'audience-based' methodology because of the higher degree of transparency it offered in targeting first and third party offline and CRM company lists. Until then the Ad-Tech infrastructure has...
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Semcasting: Jan 17, 2018 2:50:49 PM
Gone are the days where consumers used just one device; nearly everyone has a mobile phone and it’s not uncommon for a person at work or at home to...
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Semcasting: Dec 6, 2017 4:41:33 PM
Now that the Senate has greenlighted the tax bill, healthcare insurance organizations will be forced to take action. With consumers and families no...
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Semcasting: Nov 14, 2017 4:23:34 PM
In an age where programmatic audience targeting is being positioned as “direct mail online” – it is incumbent on marketers to demand transparency and...
1 min read
Semcasting: Nov 7, 2017 3:46:36 PM
We’re back. The 2018 political cycle is starting to inch its way into our consciousness. The candidate committees are starting to gauge voter...
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Semcasting: Oct 25, 2017 4:15:03 PM
Retailers are always hunting for ways to generate new in-store shoppers. To find those shoppers, they advertise to previous customers, service...
2 min read
Semcasting: Sep 28, 2017 4:25:38 PM
Apple’s latest Safari 11 update is bringing in a new wave of privacy discussion to the ad-tech industry. This update imposes Apple’s cookie standards...
2 min read
Semcasting: Sep 27, 2017 9:44:34 AM
One of the benchmark issues in evaluating the relentless inflation in healthcare costs is brand name versus generic prescription drugs. The objective...
2 min read
Semcasting: Sep 21, 2017 12:48:25 PM
Apple’s latest Safari 11 update is bringing in a new wave of privacy discussion to the ad-tech industry. This update imposes Apple’s cookie standards...
3 min read
Semcasting: Sep 13, 2017 1:23:31 PM
That part of the Disney movie where the genie manages to escape the bottle and start making all kinds of promises to its “master” always brings an...
