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Ray Kingman: Aug 17, 2017 2:42:45 PM
It’s become painfully clear that cookie matching isn’t cutting it. Customers are rightfully demanding higher levels of transparency to the audience being targeted, as well as proof that the audience is actually receiving the impressions as promised.
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Semcasting: Aug 9, 2017 10:23:31 AM
The life blood of sales is quality leads. This has been a staple in B2B marketing, but in today’s digital on-demand culture it is also highly...
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Ray Kingman: Aug 4, 2017 12:14:54 PM
Results, and the path that a consumer takes to a purchase, need to be measured in order to replicate success to a broader audience. Each B2C or B2B...
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Ray Kingman: Jul 27, 2017 10:18:19 AM
The largest untapped resource for lead generation is the corporate website. Prospects provide ample indication of interest, but remain unidentified...
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Ray Kingman: Jul 27, 2017 10:17:38 AM
When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed...
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Semcasting: Jul 20, 2017 3:58:47 PM
When online advertising was just an audience extension tool, the details of the data onboarding process for the digital audiences didn’t really...
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Semcasting: Jul 12, 2017 10:43:19 AM
When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed...
1 min read
Ray Kingman: Jun 29, 2017 10:18:36 AM
The Virtuous Circle of Online Behavior Generates Leads The life blood of sales is access to quality leads. This is especially true in...
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Semcasting: Jun 27, 2017 12:54:06 PM
When online advertising was just an audience extension tool, the details of the data onboarding process didn’t really matter. A postal or email list...
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Ray Kingman: Jun 22, 2017 2:53:14 PM
The unspoken secret behind online ‘intent’ segments is that they aren’t actually linked to individual consumers. The segments are a forecasted match...
