Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

1 min read

Event Marketing for a Lasting Impact

Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include a geo-fence around the location to serve ads to attendees while at the venue. This may bring a...

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High-Lifetime Value Acquisition Solution Introduced

Dealer Marketing Solution Highlight in

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2 min read

Omni-Channel Lead Generation from Your Website Traffic

In B2B marketing, the favored tactic is “Account-Based Marketing (ABM).” ABM systematically provides structure to the management and qualification of...

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3 min read

Permissible Purpose

Permissible purpose.

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1 min read

Don't Settle for Just Any Lead: High-Lifetime-Value (HLV) Lead Generation

With online advertising becoming a staple in the marketing portfolio of most organizations, there are plenty of generic lead generation tactics...

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3 min read

The Gun Debate and Millennial Voter Engagement

In the short time following the Parkland, Florida shooting, we have seen the gun debate rekindled. By now, the debate over guns and security does...

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1 min read

Rationalizing the Lead Generation Experience in Auto

Mobile devices and dealer websites play a unique role for generating leads in the auto shopping experience because they open up a more dynamic and...

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2 min read

Creating Value with the Unknown Fan

Now that Super Bowl LII is behind us, teams across the NFL have started their official break. When they return, free agency and the draft will...

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1 min read

Semcasting Wins Flight After Presenting at National Sports Forum Tech Tank

Our Sr. Vice President and General Manager, Consumer Services, Jessica Bicknell, will speak at National Sports Forum (NSF) in Frisco, Texas Feb....

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2 min read

Marketers Can Apply AI and Machine Learning to Inform Audience Decision Making

As digital strategies take over the marketing ecosystem, marketers need to know who to target and if promotional methods are working. AI and Machine...

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