Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

2 min read

The Unknown: Proving Your Digital Spend is Working

In an age where programmatic audience targeting is being positioned as “direct mail online” – it is incumbent on marketers to demand transparency and proof of results when they onboard and target a known list of households and persons.

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1 min read

Political Advertising: Bullies, Trolls and Fake News

We’re back. The 2018 political cycle is starting to inch its way into our consciousness. The candidate committees are starting to gauge voter...

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2 min read

How Do You Measure Retail Attribution?

Retailers are always hunting for ways to generate new in-store shoppers. To find those shoppers, they advertise to previous customers, service...

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2 min read

Discussing Apple's Safari Update and its Privacy Implications

Apple’s latest Safari 11 update is bringing in a new wave of privacy discussion to the ad-tech industry. This update imposes Apple’s cookie standards...

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2 min read

Healthcare and Marketing Attribution

One of the benchmark issues in evaluating the relentless inflation in healthcare costs is brand name versus generic prescription drugs. The objective...

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2 min read

Addressing the Spirit of Privacy

Apple’s latest Safari 11 update is bringing in a new wave of privacy discussion to the ad-tech industry. This update imposes Apple’s cookie standards...

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3 min read

The Genie is out of the Bottle: A Parable to Transparency

That part of the Disney movie where the genie manages to escape the bottle and start making all kinds of promises to its “master” always brings an...

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1 min read

Driving Online Ticket Sales – Reaching the Unknown Fan

Professional football season will kick off in just two weeks. For some franchises this will be a year of promise for the fans, and for others it will...

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1 min read

The Attribution Chain of Custody - Online and Offline

It’s become painfully clear that cookie matching isn’t cutting it. Customers are rightfully demanding higher levels of transparency to the audience...

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1 min read

Create a Feast for the Sales & Marketing Funnel: Turn your Site Traffic into Named Leads

The life blood of sales is quality leads. This has been a staple in B2B marketing, but in today’s digital on-demand culture it is also highly...

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