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Semcasting: Mar 1, 2018 9:18:31 AM
In the short time following the Parkland, Florida shooting, we have seen the gun debate rekindled. By now, the debate over guns and security does little, other than fill the cable news shows with the well-rehearsed talking points that followed the...
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Semcasting: Feb 15, 2018 11:30:08 AM
Mobile devices and dealer websites play a unique role for generating leads in the auto shopping experience because they open up a more dynamic and...
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Semcasting: Feb 8, 2018 10:53:40 AM
Now that Super Bowl LII is behind us, teams across the NFL have started their official break. When they return, free agency and the draft will...
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Semcasting: Feb 5, 2018 12:55:25 PM
Our Sr. Vice President and General Manager, Consumer Services, Jessica Bicknell, will speak at National Sports Forum (NSF) in Frisco, Texas Feb....
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Semcasting: Feb 1, 2018 10:46:36 AM
As digital strategies take over the marketing ecosystem, marketers need to know who to target and if promotional methods are working. AI and Machine...
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Semcasting: Jan 25, 2018 10:11:22 AM
Ad-Tech, and the agencies they serve, graduated to an 'audience-based' methodology because of the higher degree of transparency it offered in...
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Semcasting: Jan 17, 2018 2:50:49 PM
Gone are the days where consumers used just one device; nearly everyone has a mobile phone and it’s not uncommon for a person at work or at home to...
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Semcasting: Dec 6, 2017 4:41:33 PM
Now that the Senate has greenlighted the tax bill, healthcare insurance organizations will be forced to take action. With consumers and families no...
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Semcasting: Nov 14, 2017 4:23:34 PM
In an age where programmatic audience targeting is being positioned as “direct mail online” – it is incumbent on marketers to demand transparency and...
1 min read
Semcasting: Nov 7, 2017 3:46:36 PM
We’re back. The 2018 political cycle is starting to inch its way into our consciousness. The candidate committees are starting to gauge voter...
