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Semcasting: Feb 8, 2018 10:53:40 AM
Now that Super Bowl LII is behind us, teams across the NFL have started their official break. When they return, free agency and the draft will capture the hot stove. At the same time, the marketing departments of these teams will also begin...
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Semcasting: Feb 5, 2018 12:55:25 PM
Our Sr. Vice President and General Manager, Consumer Services, Jessica Bicknell, will speak at National Sports Forum (NSF) in Frisco, Texas Feb....
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Semcasting: Feb 1, 2018 10:46:36 AM
As digital strategies take over the marketing ecosystem, marketers need to know who to target and if promotional methods are working. AI and Machine...
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Semcasting: Jan 25, 2018 10:11:22 AM
Ad-Tech, and the agencies they serve, graduated to an 'audience-based' methodology because of the higher degree of transparency it offered in...
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Semcasting: Jan 17, 2018 2:50:49 PM
Gone are the days where consumers used just one device; nearly everyone has a mobile phone and it’s not uncommon for a person at work or at home to...
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Semcasting: Dec 6, 2017 4:41:33 PM
Now that the Senate has greenlighted the tax bill, healthcare insurance organizations will be forced to take action. With consumers and families no...
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Semcasting: Nov 14, 2017 4:23:34 PM
In an age where programmatic audience targeting is being positioned as “direct mail online” – it is incumbent on marketers to demand transparency and...
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Semcasting: Nov 7, 2017 3:46:36 PM
We’re back. The 2018 political cycle is starting to inch its way into our consciousness. The candidate committees are starting to gauge voter...
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Semcasting: Oct 25, 2017 4:15:03 PM
Retailers are always hunting for ways to generate new in-store shoppers. To find those shoppers, they advertise to previous customers, service...
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Semcasting: Sep 28, 2017 4:25:38 PM
Apple’s latest Safari 11 update is bringing in a new wave of privacy discussion to the ad-tech industry. This update imposes Apple’s cookie standards...
