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Ray Kingman: Nov 3, 2011 11:54:08 AM
When Facebook first announced its intent to make yet another series of changes to user interface, marketers instinctively began buzzing about what these alterations would mean for them. Some were excited about the new buttons, such as "Want" and...
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Ray Kingman: Nov 2, 2011 3:42:53 PM
Every company tries to engage online prospects by driving them to their company website and then encouraging them to register or setup an online user...
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Ray Kingman: Nov 2, 2011 11:56:18 AM
The year 2011 has seen some scary financial realities, such as stubbornly high unemployment ratings, the downgrade of U.S. credit and the...
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Ray Kingman: Nov 2, 2011 11:55:37 AM
Marketers are not surprised and it isn't at all shocking to online consumers. Both have long been concerned about the intrusive marketing methods...
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Ray Kingman: Nov 1, 2011 3:43:38 PM
Thanksgiving is just a few weeks away, and it's traditionally a time for folks to sit back and reflect on the good fortune they have had throughout...
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Ray Kingman: Oct 31, 2011 8:28:27 PM
On the eve of the holiday rush, retailers are racking their brains to come up with a great promotional scheme. One of the biggest issues this year is...
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Ray Kingman: Oct 27, 2011 4:40:04 PM
This year, political candidates will have to compete with the usual seasonal flood of holiday advertisements from retailers trying to make the most...
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Ray Kingman: Oct 27, 2011 4:37:20 PM
Marketing experts generally agree that online marketing is among the best methods for reaching consumers because most consumers spend a considerable...
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Ray Kingman: Oct 26, 2011 4:41:41 PM
There's little doubt that America's socio-economic profile is changing. The rich are getting richer and many of the middle class have been pushed out...
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Ray Kingman: Oct 25, 2011 12:03:10 PM
With Google AdSense and similar advertising platforms, marketers focus their campaigns primarily on contextual site targeting rather than audience...
