Ray Kingman

1 min read

Knowing what customers 'Want' and 'Own' helps today's marketers

For those who haven't yet gotten wind of the new changes slated to occur on Facebook in the latter half of this year, the social media giant will soon be implementing new "social verbs" that will help both online consumers and retailers spread the...

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2 min read

IP targeting: The answer to today's online privacy challenge

For privacy-conscious online users, the regulatory and industry response to internet advertising methods involving cookies and online behavior...

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1 min read

2012 Primary Season

With the 2012 U.S. primary season about to get under way, campaign organizers are already gearing up their messaging and fundraising efforts. Several...

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2 min read

Facebook profits will more than double in 2011

With the economy still teetering and many businesses and consumers still gasping for air, it's nice to hear a success story every once in a while....

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1 min read

Online ad spending rises even higher in 2011

It may come as no surprise, but spending on advertising has continued to rise. Display-related advertising in particular, which includes banner ads,...

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1 min read

Facebook comes out on top as the number one social network for U.S. Hispanics

A recent study has identified Hispanics as one of the largest-growing ethnicities in the United States. The population has grown an astonishing 43...

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1 min read

Facebook's new changes and what they mean for marketers

If you're familiar with the popular social media site Facebook, you've probably noticed a few changes over the past several weeks. Big changes. The...

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1 min read

Introducing MARKETmatrix - it’s not Google Analytics

Later this month, Semcasting will announce its newest multi-channel marketing platform, MARKETmatrix. This free platform has been designed to help...

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1 min read

Embracing change: the rise in Hispanic population offers a unique opportunity for advertisers

In 2010, the United States Hispanic population demonstrated their purchasing power at over $1 trillion, and that number is expected to continue its...

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1 min read

Semcasting to appear at DMA2011

Semcasting will be attending the DMA2011 Conference and Exhibition this October 2nd through the 4th, demonstrating their Multi-Channel Marketing...

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