A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.
Bringing Deterministic Attribution to the Auto Industry
Since the introduction of online banner advertising, a generation of marketers has been trained in...
Omni-channel shoppers can come to a purchase in a myriad of ways - digital store, a geo-targeted...
Whether you’re watching television or listening to the radio, you’re bound to catch an ad...
Healthcare and pharmaceutical marketers will spend nearly $2 billion on digital advertising this...
The correct approach to targeting and attribution modelling divides the industry, with buyers...
Later this year, Anthem, Cigna, Aetna and Humana will all argue their respective mergers don’t run...
The morning after the...
