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Ray Kingman: October 11, 2022
Appeared in: https://www.ana.net/miccontent/show/id/ii-2022-10-audience-frequency
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Ray Kingman: September 19, 2022
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over...
2 min read
Ray Kingman: August 23, 2017
Bringing Deterministic Attribution to the Auto Industry
3 min read
Ray Kingman: December 8, 2016
Since the introduction of online banner advertising, a generation of marketers has been trained in the power of behavioral targeting. Those marketers...
3 min read
Ray Kingman: November 28, 2016
Omni-channel shoppers can come to a purchase in a myriad of ways - digital store, a geo-targeted mobile text, physical window shopping, social media...
2 min read
Ray Kingman: November 17, 2016
Whether you’re watching television or listening to the radio, you’re bound to catch an ad soliciting participants for a clinical trial.
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Ray Kingman: November 17, 2016
Healthcare and pharmaceutical marketers will spend nearly $2 billion on digital advertising this year, a 15% increase over 2015 spending. But while...
4 min read
Ray Kingman: November 9, 2016
The correct approach to targeting and attribution modelling divides the industry, with buyers pushing for deterministic solutions and sellers...
3 min read
Ray Kingman: October 24, 2016
Later this year, Anthem, Cigna, Aetna and Humana will all argue their respective mergers don’t run afoul of antitrust laws. Aetna also announced it...
