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Ray Kingman: May 22, 2024
What if the cookie, device and IP were not the problem? “Market dislocation”—though a term most often reserved for economists and Wall Street analysts, it could aptly describe the state of online identity today. Recent reports suggest that Apple and...
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Ray Kingman: May 8, 2024
The industry must find a way to balance consumer privacy and a return on investment in pharma marketing.
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Ray Kingman: October 11, 2022
Appeared in: https://www.ana.net/miccontent/show/id/ii-2022-10-audience-frequency
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Ray Kingman: September 19, 2022
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over...
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Ray Kingman: August 23, 2017
Bringing Deterministic Attribution to the Auto Industry
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Ray Kingman: December 8, 2016
Since the introduction of online banner advertising, a generation of marketers has been trained in the power of behavioral targeting. Those marketers...
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Ray Kingman: November 28, 2016
Omni-channel shoppers can come to a purchase in a myriad of ways - digital store, a geo-targeted mobile text, physical window shopping, social media...
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Ray Kingman: November 17, 2016
Whether you’re watching television or listening to the radio, you’re bound to catch an ad soliciting participants for a clinical trial.
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Ray Kingman: November 17, 2016
Healthcare and pharmaceutical marketers will spend nearly $2 billion on digital advertising this year, a 15% increase over 2015 spending. But while...
