<img src="https://ib.adnxs.com/pixie?pi=f0f3f5a1-0bb4-49c0-8162-b22583e1edf6&amp;e=PageView&amp;script=0" width="1" height="1" style="display:none">

Ray Kingman

Putting the cookie back in the jar isn’t going to work

A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.

Semcasting Acquires Transparency AI

Bringing Deterministic Attribution to the Auto Industry

The End of Behavioral Targeting and the Rise of Account-Based Marketing

Since the introduction of online banner advertising, a generation of marketers has been trained in...

Retailers Must Get Attribution Right: Q&A with Ray Kingman

Omni-channel shoppers can come to a purchase in a myriad of ways - digital store, a geo-targeted...

Is Ad Tech Good For Your Health?

Whether you’re watching television or listening to the radio, you’re bound to catch an ad...

Doctor Knows Best: Why Provider Data Should Drive Healthcare Marketing

Healthcare and pharmaceutical marketers will spend nearly $2 billion on digital advertising this...

Account-Based Marketing Turns the Funnel Upside Down: Q&A with Ray Kingman

The correct approach to targeting and attribution modelling divides the industry, with buyers...

Heading for a National Healthcare Wallet

Later this year, Anthem, Cigna, Aetna and Humana will all argue their respective mergers don’t run...

Why Voter Reach Is More Critical Than Enthusiasm in Winning Elections

What Brexit Can Teach the Presidential Candidates About Personalization

The morning after the...