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walledgarden

3 min read

We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens

Picture of Ray Kingman Ray Kingman: May 22, 2024

What if the cookie, device and IP were not the problem? “Market dislocation”—though a term most often reserved for economists and Wall Street...

walledgarden IP Address identity clean rooms universal id
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3 min read

Putting the cookie back in the jar isn’t going to work

Picture of Ray Kingman Ray Kingman: September 19, 2022

A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over...

#AudienceTargeting #semcasting walledgarden digital advertising @iptargeting cookiefree
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