3 min read
Ray Kingman: October 9, 2015
When a manufacturer sells a magnetic resonance imaging (MRI) machine to a hospital, that sale represents the hard work of a dedicated sales team that has gone through a process to create a needs analysis, tested the functional specs and generated a...
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Ray Kingman: September 11, 2015
Four years ago in front of what the Washington Post reported as a testy crowd at the Iowa State Fair, Mitt Romney responded to a call for increasing...
4 min read
Ray Kingman: September 4, 2015
The ties that bind consumers to brands are growing stronger. At the same time, however, they are fading into the background, thanks to the Internet...
3 min read
Ray Kingman: August 11, 2015
Like tailgating at a college football game, the pre-primary crowds of presidential politics are small, but the energy level among true believers is...
3 min read
Ray Kingman: July 15, 2015
The Internet of Things (IoT) will soon be a reality. Marketers are already scheming about new ways to serve ads in a hyper-connected world. But the...
3 min read
Ray Kingman: July 14, 2015
The presidential primary season has entered its post-announcement phase with more flights and hotel rooms booked into Iowa and New Hampshire than at...
3 min read
Ray Kingman: June 9, 2015
It’s approaching summer vacation time. While we are getting ready by stocking our coolers and tossing beach chairs into the back of our SUVs, a few...
2 min read
Ray Kingman: May 12, 2015
Candidates for public office love events. Country fairs, town halls, campus visits, and, of course, political conventions. In the old days of...
2 min read
Ray Kingman: April 14, 2015
Have you seen the latest polls? With over 18 months to go, the candidates are queuing up. Fundraising has begun in earnest for what looks to be a...
