Ray Kingman

4 min read

IoT And The Rise Of Subscription Marketing

The ties that bind consumers to brands are growing stronger. At the same time, however, they are fading into the background, thanks to the Internet of Things (IoT).

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3 min read

Political Tailgating

Like tailgating at a college football game, the pre-primary crowds of presidential politics are small, but the energy level among true believers is...

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3 min read

The Internet of Things Will Demand a New Marketing Paradigm

The Internet of Things (IoT) will soon be a reality. Marketers are already scheming about new ways to serve ads in a hyper-connected world. But the...

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3 min read

It's Political Branding Season

The presidential primary season has entered its post-announcement phase with more flights and hotel rooms booked into Iowa and New Hampshire than at...

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3 min read

Notice Me...

It’s approaching summer vacation time. While we are getting ready by stocking our coolers and tossing beach chairs into the back of our SUVs, a few...

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2 min read

Next Up: Event Targeting In Politics

Candidates for public office love events. Country fairs, town halls, campus visits, and, of course, political conventions. In the old days of...

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2 min read

Breaking Through In 2016

Have you seen the latest polls? With over 18 months to go, the candidates are queuing up. Fundraising has begun in earnest for what looks to be a...

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2 min read

The Challenge Of Political Attribution

Measuring the impact of advertising on the buyer’s journey through the sales funnel has become known, in marketing parlance, as attribution. It is a...

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2 min read

The Inside Game

On one side of the political aisle the storm clouds are finally starting to clear. On the other side the backslapping and celebratory events are...

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