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Ray Kingman: March 1, 2012
While digital marketers have evolved, the strategies for targeting online audiences largely have not. Here is why cookie-based targeting is sub-par and why you should embrace IP audience targeting.
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Ray Kingman: February 29, 2012
While digital marketers have evolved, the strategies for targeting online audiences largely have not. Here is why cookie-based targeting is sub-par...
2 min read
Ray Kingman: February 7, 2012
ANDOVER, MA (Feb. 8, 2012) -- Semcasting, Inc. today announced that IP Audience Zones, its innovative online audience-targeting platform, has...
2 min read
Ray Kingman: January 23, 2012
NEW YORK– January 24th, 2012 ( BUSINESS WIRE) – Digital advertising company CPX Interactive today announced the first in a series of new product...
2 min read
Ray Kingman: November 30, 2011
ANDOVER, Mass., Dec. 7, 2011 -- Semcasting announced today that MARKETmatrix with its IP Audience Zones data has received TRUSTe's TRUSTed Cloud Data...
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Ray Kingman: October 26, 2011
Over 5.2 Million Target-Ready Online Audience Zones and - More than 70 Million Demographic Combinations
3 min read
Ray Kingman: September 11, 2011
Semcasting to Use Digital Element’s Hyperlocal Geolocation Technology to Non-invasively Target Digital Neighborhoods, Increase Qualified Audience...
13 min read
Ray Kingman: December 11, 2010
Comments on the DOC Green Paper and the FTC Preliminary Staff Report: Creating a Privacy Friendly Data Policy Introduction In our response we would...
2 min read
Ray Kingman: November 2, 2010
Custom Audience Segments and Pixel-Free Targeting Andover, MA – November 3, 2010 – Semcasting, Inc. a leader in predictive analytics, consumer...
