Ray Kingman

3 min read

Google AdID: What the Alternative to Third-Party Cookies Means for Marketers

Last week, USA Today reported that Google is working on an alternative to third-party cookies, which has significant implications for advertisers and stakeholders that earn their keep from the current paradigm of online tracking. The anonymous...

Read More

2 min read

Triton Digital Partners with Semcasting to Expand a2x Audience Targeting

Partnership Enables Real-time Targeting for Every Listener on Every Device without the Need for Cookies

Read More

2 min read

No Cookie Needed: Triton's a2x Platform Adds Behavioral Targeting Through Semcasting Partnership

Triton Digital, operators of the a2x programmatic audio exchange, are expected to announce a partnership with Semcasting later this morning that will...

Read More

3 min read

Semcasting Selected by AlwaysOn as one of the OnMedia 100 Companies to Watch

Recognized for creating new opportunities in marketing, branding, advertising, and publishing.

Read More

2 min read

Semcasting Adds Accordant Media to its IP Zones Partnership Network

Breakthrough in Audience Targeting Now Available Through its first Programmatic Trading Desk Partnership

Read More

1 min read

Semcasting Offers IP Targeting Solutions

At this year's ad:tech, targeting tech company Semcasting demonstrated how it combines online and offline data to improve geotargeting for direct...

Read More

3 min read

Semcasting Partners with AppNexus on IP Zones

100% Verified Reach, Custom Audiences, and Cookie-Free Targeting Andover, MA (November 1, 2012) – Semcasting, Inc., a leader in audience targeting...

Read More

2 min read

IP Zones Political Collection - 100% Voter Reach to Smartphones, Tablets, Homes and Businesses

ANDOVER, MA (July 31, 2012) – Semcasting, Inc. today announced that the IP Zones Political Collection is now available for targeting online display...

Read More

2 min read

Semcasting launches a new release of its patent-pending IP Zones, the industry's first advanced audience targeting platform that provides 100% Qualified Reach without Cookies.

Andover, MA (May 8, 2012) -- Semcasting, Inc., a leading provider of predictive audience targeting and data solutions today announced the new release...

Read More