Andover, MA (May 8, 2012) -- Semcasting, Inc., a leading provider of predictive audience targeting and data solutions today announced the new release and general availability of its patent-pending audience targeting platform, IP Zones.
The new release of IP Zones capitalizes on a patent-pending process for automated clustering of audiences based on hundreds of demographic and socio-economic data variables, providing advertisers with access to over 225 million users in nearly 12 million consumer and 16 million business zones. IP Zones clusters audiences of consumers or businesses with similar attributes into "virtual" neighborhood segments without applying any pixel tracking or cookies. Because no cookies are required to identify or serve an online advertisement, IP Zones opens up access to 100% of every audience - audiences defined by multiple attributes rather than a single inferred interest relationship based on one cookie.
"IP Zones addresses the two biggest obstacles facing the digital advertising industry today. Reaching enough unique users and qualifying them with the available data are challenges that are driving down response rates across the board", said Ray Kingman CEO of Semcasting. "Cookie-based behavioral targeting is usually limited to an average of 30% reach for most campaigns because of cookies expiring or being blocked. Advertiser are often forced to accept generic, poorly qualified, data segments in order to get the reach they need to meet ROI objectives."
In addition to hundreds of prepackage segments IP Zones also includes the ability to upload a list of customers or site log information and automatically generate a custom audience on-demand. IP Zones that most closely compare to the uploaded data are automatically defined - both by location and through a multi-dimensional portrait of customers who have voted with their wallets - giving the advertiser a truly qualified online prospect audience every time.
The second release of IP Zones increases the number of defined audiences five-fold and marks the filing and acceptance of patent-pending status for the IP Zones technology. It also marks the formal introduction of our B2B targeting capability. IP Zones is able to target campaigns into organizations based on company lists, NAICS & SIC Codes, as well as revenue and number of employees.
IP Zones is now actively being applied in both consumer and B2B campaigns. With nearly a three to one reach advantage over behavioral targeting, IP Zones targeted campaigns are generating performance lift that measures 25% to 250%. IP Zones has been especially effective when used to reach the maximum number of qualified users in a territory - as typified in trade area-based campaigns like those of auto manufacturers & dealerships, retail chains, or real estate. IP Zones has also been very popular in advocacy and fundraising for political and special interest campaigns.
About Semcasting
Semcasting is a provider of Audience Targeting Solutions that help advertisers to identify new market opportunities and target prospective customers by looking at what is unique about their current customers.At Semcasting our focus is on the needs of the buy-side Advertiser. We measure and evaluate consumer acquisition, transaction and conversion processes and turn them into predictable, repeatable events. Our patented predictive technology integrates social, behavioral, contextual, demographic and geographic targeting techniques, with our proprietary semantic mapping into a single, optimized, targeting solution.
Using machine learning we are able to identify the best prospects in the channel where they are most likely to transact for every campaign.
Ray Kingman : September 19, 2022
Kacey Perinelli : February 23, 2024
