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Ray Kingman: March 10, 2015
Measuring the impact of advertising on the buyer’s journey through the sales funnel has become known, in marketing parlance, as attribution. It is a hot topic among CMOs, agencies and in a growing number of SMB organizations. It is also a topic that...
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Ray Kingman: February 10, 2015
On one side of the political aisle the storm clouds are finally starting to clear. On the other side the backslapping and celebratory events are...
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Ray Kingman: January 13, 2015
The post-mortems of the 2014 election cycle are well underway. At this point, we can safely declare that the use of data mining, social media and...
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Ray Kingman: December 9, 2014
The 2014 election cycle was all about implementing core campaign toolsets fueled by deep political data. One could argue this was the first time both...
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Ray Kingman: November 19, 2014
Ad tech is awash in acronyms – PII, DMP, CPM, CPV – but that doesn’t mean there isn’t room for more. “MTO” stands for mean time to optimization and...
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Ray Kingman: November 11, 2014
The 2014 mid-term elections will be remembered for a lot of things: the GOP’s winning control of the Senate, the apparent repudiation of...
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Ray Kingman: November 10, 2014
Addition of database marketing agency strengthens Semcasting’s position in the regional banking, retail and energy services industries
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Ray Kingman: October 21, 2014
Smart Zones and new Media Zones provide pricing and performance metrics before the campaign starts NORTH ANDOVER, MA – (October 22, 2014) –...
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Ray Kingman: October 14, 2014
There are just three weeks until the mid-term elections. Major fundraising is done. The phone banks are staffed. The candidates are on the campaign...
