Ray Kingman

2 min read

The Tricky Tales Of Political Attribution

The post-mortems of the 2014 election cycle are well underway. At this point, we can safely declare that the use of data mining, social media and email are now standard campaign methods. The use of mobile devices to get out the vote is also an...

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2 min read

Tracking Is Easy; Persuasion Is Hard

The 2014 election cycle was all about implementing core campaign toolsets fueled by deep political data. One could argue this was the first time both...

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3 min read

Understanding MTO: Reducing Campaign Mean Time to Optimization and Why it Matters

Ad tech is awash in acronyms – PII, DMP, CPM, CPV – but that doesn’t mean there isn’t room for more. “MTO” stands for mean time to optimization and...

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3 min read

Digital Parity, What's Next?

The 2014 mid-term elections will be remembered for a lot of things: the GOP’s winning control of the Senate, the apparent repudiation of...

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2 min read

Semcasting Acquires The Marketing-Grid

Addition of database marketing agency strengthens Semcasting’s position in the regional banking, retail and energy services industries

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3 min read

Semcasting Marketing Appliance 2.0 Delivers First End-To-End Audience-Media-Pricing Campaign Optimization Platform

Smart Zones and new Media Zones provide pricing and performance metrics before the campaign starts NORTH ANDOVER, MA – (October 22, 2014) –...

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3 min read

Campaign Emails Too Much Of A Good Thing

There are just three weeks until the mid-term elections. Major fundraising is done. The phone banks are staffed. The candidates are on the campaign...

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2 min read

Semcasting Awarded Patent for Device Independent Online Targeting without Cookies

Company’s Smart Zones Recognized for Innovation in Audience Targeting That Delivers 100% Reach, Demographic Transparency and Privacy by Design

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3 min read

Peccadillos Of The New Political Polling

Polling has always been an interesting mix of marketing and science. Traditional polling is one of those subjects that only the few seniors or grad...

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