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Ray Kingman: November 9, 2016
The correct approach to targeting and attribution modelling divides the industry, with buyers pushing for deterministic solutions and sellers promoting the virtues of probabilistic data. What role can the common, yet less publicised account-based...
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Ray Kingman: October 24, 2016
Later this year, Anthem, Cigna, Aetna and Humana will all argue their respective mergers don’t run afoul of antitrust laws. Aetna also announced it...
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Ray Kingman: July 21, 2016
What Brexit Can Teach the Presidential Candidates About Personalization The morning after the Brexit vote, a spike in UK Google searches suggested...
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Ray Kingman: June 17, 2016
Maybe you rolled your eyes when you heard that some Instagram users were protesting the platform’s decision to change its algorithm so that it...
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Ray Kingman: March 28, 2016
One early lesson that’s emerged this year is that many candidates need to work harder than ever at getting noticed, especially when a rival campaign...
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Ray Kingman: January 25, 2016
Within the first few months of your first mortgage payment, you’ll find yourself wandering the aisles of your local hardware store. Home ownership,...
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Ray Kingman: January 6, 2016
If technology is driving the union between marketing and advertising, who will end up steering the car?
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Ray Kingman: November 19, 2015
Someday soon, we’ll be able to look back on the idea of big data and laugh the way we do when we talk about other transformative (but now obsolete)...
3 min read
Ray Kingman: November 12, 2015
Reflecting on the Ad-Tech show in New York, it was notable how many agencies, demand-side platforms and consultants were on the show floor peddling...
