Ray Kingman

3 min read

Why Voter Reach Is More Critical Than Enthusiasm in Winning Elections

What Brexit Can Teach the Presidential Candidates About Personalization The morning after the Brexit vote, a spike in UK Google searches suggested many British voters didn't know much about the European Union or the consequences of the vote to leave...

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4 min read

Unwalling The Garden: What A Free Market Approach Would Look Like

Maybe you rolled your eyes when you heard that some Instagram users were protesting the platform’s decision to change its algorithm so that it...

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2 min read

Is Digital Finally a Match for TV?

One early lesson that’s emerged this year is that many candidates need to work harder than ever at getting noticed, especially when a rival campaign...

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4 min read

Big Data Has a Big Problem: It's Time to Pre-Identify Demand

Within the first few months of your first mortgage payment, you’ll find yourself wandering the aisles of your local hardware store. Home ownership,...

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3 min read

Ad Tech Is Merging With Mar Tech, But Who’s in Charge?

If technology is driving the union between marketing and advertising, who will end up steering the car?

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4 min read

Big Data is a Stepping Stone for the Exponential Growth of IoT

Someday soon, we’ll be able to look back on the idea of big data and laugh the way we do when we talk about other transformative (but now obsolete)...

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3 min read

The Necessity Of Location Politics

Reflecting on the Ad-Tech show in New York, it was notable how many agencies, demand-side platforms and consultants were on the show floor peddling...

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3 min read

The IoT Will Kill the Sales Funnel

When a manufacturer sells a magnetic resonance imaging (MRI) machine to a hospital, that sale represents the hard work of a dedicated sales team that...

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3 min read

'Corporations are People, Too'

Four years ago in front of what the Washington Post reported as a testy crowd at the Iowa State Fair, Mitt Romney responded to a call for increasing...

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