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Ray Kingman: September 15, 2014
Company’s Smart Zones Recognized for Innovation in Audience Targeting That Delivers 100% Reach, Demographic Transparency and Privacy by Design
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Ray Kingman: September 9, 2014
Polling has always been an interesting mix of marketing and science. Traditional polling is one of those subjects that only the few seniors or grad...
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Ray Kingman: August 22, 2014
One-to-one has become the ad tech industry’s bright shiny object — an unrealizable ideal that’s always just out of reach. Chasing it has driven...
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Ray Kingman: August 12, 2014
It is now the second week of August, 91 days before the 2014 mid-term elections. This election cycle will determine 38 governorships (eight of which...
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Ray Kingman: July 13, 2014
In 1998, Chip Bayer wrote a story in Wired called The Promise of One to One (A Love Story). It described one-to-one as the “holy grail of commercial...
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Ray Kingman: June 19, 2014
On May 1, the President’s Council of Advisors on Science and Technology (PCAST) delivered its analysis of the current and future impact of big data...
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Ray Kingman: June 19, 2014
For some time, digital marketers have seemed prepared to award the Ballon d'Or (which recognizes the European football player of the year) to Big...
3 min read
Ray Kingman: May 21, 2014
Teenagers are tricky. They can be fickle, moody, sly and sullen. Teens can also be tricky for marketers. Teens are a desirable audience because they...
4 min read
Ray Kingman: May 6, 2014
I get it. Starting with our first-grade report card and continuing to the last time we pulled our credit report, we’ve feared someone else having...
