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Ray Kingman: April 28, 2014
Digital engagement by political campaigns went from being a curiosity to a necessity during the 2012 cycle. Robust email programs (made famous during the Obama ’08 campaign) and thriving social media activities were joined by the ability to deliver...
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Ray Kingman: April 22, 2014
One of the most desired audiences for marketers are luxury shoppers, characterized by their disposable incomes and comfortable lifestyles. But who...
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Ray Kingman: March 2, 2014
A great deal of technology and personal energy continues to be expended trying to identify online audiences on a one-to-one basis. Entire industries...
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Ray Kingman: February 28, 2014
With dramatic changes taking place in healthcare due to the Affordable Care Act (ACA), insurers must identify and reach the right mix of subscribers....
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Ray Kingman: February 2, 2014
Over the last three election cycles, the benefits of analytics and online marketing have become legendary in the political world. With Nate Silver...
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Ray Kingman: December 11, 2013
Publishers Can Now Reach More Than 249 Million Online Consumers Through Semcasting's Smart Zones
Ray Kingman: December 11, 2013
DataPoint Media, an audience targeting company with a focus on exchange-based trading, has struck partnership with Semcasting, an audience targeting...
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Ray Kingman: December 2, 2013
Semcasting Smart Zones Now Available Through the Varick Lens DMP
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Ray Kingman: November 4, 2013
inally over. Win or lose, the candidates and the voters alike are probably relieved. Months ago, candidates and their staffs crafted plans to meet...
