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Ray Kingman: March 2, 2014
A great deal of technology and personal energy continues to be expended trying to identify online audiences on a one-to-one basis. Entire industries have been built around inferring interests, intentions and behaviors from digital footprints. All...
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Ray Kingman: February 28, 2014
With dramatic changes taking place in healthcare due to the Affordable Care Act (ACA), insurers must identify and reach the right mix of subscribers....
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Ray Kingman: February 2, 2014
Over the last three election cycles, the benefits of analytics and online marketing have become legendary in the political world. With Nate Silver...
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Ray Kingman: December 11, 2013
Publishers Can Now Reach More Than 249 Million Online Consumers Through Semcasting's Smart Zones
Ray Kingman: December 11, 2013
DataPoint Media, an audience targeting company with a focus on exchange-based trading, has struck partnership with Semcasting, an audience targeting...
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Ray Kingman: December 2, 2013
Semcasting Smart Zones Now Available Through the Varick Lens DMP
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Ray Kingman: November 4, 2013
inally over. Win or lose, the candidates and the voters alike are probably relieved. Months ago, candidates and their staffs crafted plans to meet...
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Ray Kingman: November 3, 2013
Many of today’s marketing organizations have made significant investments in CRM systems, analytic tools and marketing automation platforms to better...
Ray Kingman: October 31, 2013
Human Demand, a mobile demand-side platform (DSP), has announced a partnership with Semcasting, an audience targeting platform. The partnership will...
