Navigating The World Of Luxury Shoppers

Picture of Ray Kingman Ray Kingman : April 22, 2014

One of the most desired audiences for marketers are luxury shoppers, characterized by their disposable incomes and comfortable lifestyles. But who are these people, where are they and how can they reached?

Info-Graphic: http://www.visualistan.com/2014/04/navigating-world-of-luxury-shoppers.html

Big Data is a Stepping Stone for the Exponential Growth of IoT

Picture of Ray Kingman Ray Kingman : November 19, 2015

Someday soon, we’ll be able to look back on the idea of big data and laugh the way we do when we talk about other transformative (but now obsolete)...

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What are the Best Practices for Using Alternative IDs?

What are the Best Practices for Using Alternative IDs?

Picture of Kacey Perinelli Kacey Perinelli : February 23, 2024

As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping...

alt ids first-party data cookieless
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Noncookie-based IP Audience Zones Targeting

Picture of Ray Kingman Ray Kingman : September 11, 2011

Semcasting to Use Digital Element’s Hyperlocal Geolocation Technology to Non-invasively Target Digital Neighborhoods, Increase Qualified Audience...

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