Navigating The World Of Luxury Shoppers

One of the most desired audiences for marketers are luxury shoppers, characterized by their disposable incomes and comfortable lifestyles. But who are these people, where are they and how can they reached?

Info-Graphic: http://www.visualistan.com/2014/04/navigating-world-of-luxury-shoppers.html

Big Data is a Stepping Stone for the Exponential Growth of IoT

Someday soon, we’ll be able to look back on the idea of big data and laugh the way we do when we talk about other transformative (but now obsolete)...

Read More

Noncookie-based IP Audience Zones Targeting

Semcasting to Use Digital Element’s Hyperlocal Geolocation Technology to Non-invasively Target Digital Neighborhoods, Increase Qualified Audience...

Read More

Retailers Must Get Attribution Right: Q&A with Ray Kingman

Omni-channel shoppers can come to a purchase in a myriad of ways - digital store, a geo-targeted mobile text, physical window shopping, social media...

Read More