Semcasting Acquires The Marketing-Grid

Addition of database marketing agency strengthens Semcasting’s position in the regional banking, retail and energy services industries

NORTH ANDOVER, MA – (November 11, 2014) – Semcasting, the leader in advanced data solutions for audience targeting, announced today it has acquired The Marketing-Grid, a leading mid-market advertising agency that serves the regional banking, retail and energy services, real estate and B2B industries. The terms of the agreement were not disclosed.The Marketing-Grid has been a long time partner of Semcasting. The company played a key role in the introduction and adoption of the Semcasting Smart Zones™ platform. The Marketing Grid has successfully been using Smart Zones with a range of clients. As a result of this acquisition, Semcasting will add an important new channel for promoting the Smart Zones solution to mid-market regional banking, retailers, energy companies, real estate and B2B clients. Semcasting will work with the leadership of The Marketing-Grid to build out a regional solutions team to spearhead additional mid-market outreach.

“Our partnership with The Marketing-Grid has grown steadily over time,” said Ray Kingman, CEO of Semcasting. “Their efforts have been helpful in driving the adoption of the Smart Zones technology into the region. Making The Marketing-Grid a part of the Semcasting organization was the logical next step in our relationship and one that will benefit existing clients of both organizations.”

Semcasting’s Smart Zones platform is a patented, online targeting technology that uses programmatic real-time bidding to uniquely offer agencies and brands highly targeted access to qualified audiences - with no tracking or use of cookies. Today, traditional anonymous cookie pools are limited to less than 30 percent coverage of most online audiences and virtually zero coverage on mobile devices. Smart Zones unique capability of reaching nearly 100 percent of online users on any device becomes especially important for local and regional online campaigns where comprehensive and transparent coverage of every qualified prospect in a trade area is critical.

“Smart Zones technology has revolutionized the way our customers reach their target audiences,” said Marty Agius, president of The Marketing-Grid. “Our partnership with Semcasting has allowed us to improve campaign ROI dramatically. We are excited to take our partnership with Semcasting to the next level and officially join the company.”

Programmatic RTB advertising has quickly become a dominate channel for online display advertising for both consumers and businesses. Technologies like Smart Zones were designed to improve the transparency of the programmatic RTB process so that marketers know who the audience is, where they can be found, and what it costs to engage with them before a dime is spent on any campaign. Following the acquisition, Semcasting will now have offices in North Andover, MA, Houston, TX, Ft Meyers, FL, and Buffalo, NY.