Semcasting Selected by AlwaysOn as one of the OnMedia 100 Companies to Watch

Recognized for creating new opportunities in marketing, branding, advertising, and publishing.

Andover MA, March 14, 2013 – Semcasting, Inc., a leader in audience targeting and enhanced data solutions today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Companies to Watch.  Inclusion in the OnMedia 100 Companies to Watch signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Semcasting was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Semcasting and the OnMedia 100 Companies to Watch will be honored at AlwaysOn’s OnMedia NYC event on March 18, 2013, at Convene (formerly Sentry Centers) in New York City.

This two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

“The OnMedia 100 Companies to Watch represents a group of companies on their way to success in a world fueled with disruptive change. With the massive adoption of smartphone and tablet technology, the world of retail and commerce is embracing new ways to connect consumers with the products they desire.  Micro payments, social commerce, and tap-and-pay are just some of the new payment paradigms that are ripping apart the established norm, both in stores and on the Web—and these up-and-coming companies are leading the charge.” says Tony Perkins, founder and editor of AlwaysOn. “This year’s OnMedia 100 winners are opening up new sources of commerce and bringing new ways for product designers and retailers to connect with their target audiences.  Back-end data evolution further helps to put the best items into the hands of the people trying to discover them.  With the number of innovative ideas represented in this list, the digital media marketplace is poised to experience even more growth and positive disruption during the next year.”

The OnMedia 100 Companies to Watch were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list.

Semcasting’s Smart Zones represents an entirely new approach to how online audiences are defined and managed at scale.  Without using cookies or tracking of any kind, Smart Zones is the new DNA for online targeting, linking customers, big data and media.  It’s the first universal key for enhancing CRM platforms and connecting corporate marketers with the agency and their ad-tech partners.    Smart Zones gives advertisers nearly 100% reach, an advanced level of data accuracy, and comprehensive privacy.

A full list of all the OnMedia 100 Companies to Watch winners can be found on the AlwaysOn website at:

http://www.aonetwork.com/AOStory/Announcing-2013-OnMedia-100-Top-Private-Companies

“It’s a real honor to be selected as one of the OnMedia 100 Companies to Watch in 2013. We have been working hard to address the reach, privacy and data integrity challenges that advertisers currently face due to the existing online advertising architecture. Our ongoing mission is to provide advertisers with choices on how best to manage their campaigns based on accurate, verified data,” stated Ray Kingman, CEO of Semcasting.

About Semcasting

Semcasting is an innovator in data development and audience targeting for both online and offline. Our Smart Zones platform is a cloud-based application sitting on the desktop of the agency, ad-tech company and the corporate marketing department. Smart Zones is a universal key linking customers to our demographic, Firmographic, socio-economic, behavioral, and ownership data without using cookies. The platform provides access to our automated analytics and profiling, helping marketers visualize and define the uniqueness of their customer base and then creating qualified audience segments that match. It provides 100% online and offline reach, automated targeting analytics, data enhancement, and represents the best alternative for comprehensive and compliant privacy for real-time bidding, display, social, keyword and video advertising environments. For more information, visit www.semcasting.com.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, AlwaysOn Australia, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.