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#measurement

3 min read

From Identity to Margin: Securing Audience Measurement in Pharma Marketing

Picture of Ray Kingman Ray Kingman: May 8, 2024

The industry must find a way to balance consumer privacy and a return on investment in pharma marketing.

Pharma #measurement privacy id resolution
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1 min read

Ad Saturation Is the Symptom, Not the Disease

Picture of Sean J. Miller Sean J. Miller: February 2, 2024

A new solution rolling out for political marketers next week aims to cure the disease that causes digital ad saturation.

Politics digital advertising #measurement
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