In the News

2 min read

Semcasting Launches Real-Time Voter Measurement Feature in AudienceDesigner for Political Advertisers

RTVM Optimizes Targeting with Real-Time Insight into Exactly Who Was Reached and Who Was Not Across Platforms

1 min read

Ad Saturation Is the Symptom, Not the Disease

A new solution rolling out for political marketers next week aims to cure the disease that causes digital ad saturation.

3 min read

Political Advertisers Can Take Advantage of Real-Time Activation with Daily Voter Actions

Semcasting, L2 and Xandr Combine Capabilities for Political Solution that Automatically Creates Audience Segments Daily based on Early Votes,...

2 min read

Semcasting Integrates L2 Voter Data Into Audience Designer

With +85% Match Rates in ADS, Political Campaigns Can Now Seamlessly Enhance First-Party Data with L2 Insights