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digital advertising

1 min read

Ad Saturation Is the Symptom, Not the Disease

Picture of Sean J. Miller Sean J. Miller: February 2, 2024

A new solution rolling out for political marketers next week aims to cure the disease that causes digital ad saturation.

Politics digital advertising #measurement
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3 min read

Putting the cookie back in the jar isn’t going to work

Picture of Ray Kingman Ray Kingman: September 19, 2022

A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over...

#AudienceTargeting #semcasting walledgarden digital advertising @iptargeting cookiefree
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