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1 min read

Semcasting Media Zones Awarded Patent

NORTH ANDOVER, Mass. — Semcasting , the pioneer in cookieless targeting and identity graph solutions, today announced it received a new patent for...

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3 min read

Putting the cookie back in the jar isn’t going to work

A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over...

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