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1 min read

Semcasting Media Zones Awarded Patent

Picture of Semcasting Semcasting: November 14, 2023

NORTH ANDOVER, Mass. — Semcasting , the pioneer in cookieless targeting and identity graph solutions, today announced it received a new patent for...

#AudienceTargeting @iptargeting #IdentityGraph
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3 min read

Putting the cookie back in the jar isn’t going to work

Picture of Ray Kingman Ray Kingman: September 19, 2022

A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over...

#AudienceTargeting #semcasting walledgarden digital advertising @iptargeting cookiefree
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