ANDOVER, MA (July 31, 2012) – Semcasting, Inc. today announced that the IP Zones Political Collection is now available for targeting online display advertising through real-time bidding and cross-platform audience buying platforms. The release of the Political Collection for IP Zones means that campaigns have the option to reach out to targeted qualified voters through a unified media platform that covers smartphones, tablets and home computers. The Semcasting Political Collection supports reach to consumers on the go in order to maximize campaign impact and to maintain top of mind presence among potential voters.
The IP Zones Political Collection consists of pre-packaged audience segments at a hyper-local, sub-zip code level, allowing local, state, or national campaign committees to identify aligned voters by party, high-value and repeat donors, and GOTV prospects. The Political Collection also identifies registered voters of either party based on social status such as Business Owner or Union Member as well as hot-button issues such as Tax Reform, Health Care, the Environment and Voter Suppression.
A Breakthrough in Voter Reach
Understanding what influences an audience’s vote allows candidates to have a much better chance of building support with their campaign marketing. The IP Zones Political Collection is built upon 12 years of voter history for all U.S. voters and non-voters, and 12 years of corporate fundraising history for over 180 million voters. The likely voter population is clustered by party affiliation and donor propensity into over 16.5 million Home IP Zones and over 11.2 million Business IP Zones. Having all voter information and all contributor leads available at all times, enables candidates to pivot on a dime, anticipate preferences, and understand how to best reach voters.
The Significance of Reach and Cost in Political Campaign Marketing
Advertisers, Agencies, DSP and Trade Desks today are increasingly challenged to improve targeting with better data and coverage. Finding enough unique users with active, verified cookies is an industry-wide challenge where only a third of the voting population is likely to have an active cookie at any given time. In political campaigns where every voter counts, the Semcasting Political IP Zone Collection is the only solution that can reach nearly 100% of likely voters who are online.
IP Zones does not use cookies so 100% of the online audience is accessible – often at run of network prices. Since there is no use of cookies or tracking of any kind, IP Zones actively complies with the FTC and the White House recommendations for “Do Not Track” and the protection of privacy for every user.
IP Zones is the first online targeting system driven by multi-point data, connecting transactions to the optimal socio-economic factors of real people to create online audiences without compromising user privacy in any way.
IP Zones has been actively in use for messaging and fundraising initiatives for primary races, recalls, women’s health, marriage, health care policy, tax reform, property rights, and other key issues where reaching the largest appropriate constituency online is critical. Click here to download a performance summary of over 100 completed campaigns using IP Zones.
The Political IP Zones is part of the Semcasting Collection which also includes:
- IP Zones-Affluence Indicators: Premium Income (to $2MM), Discretionary Income, Net Worth, Single/Multi-Family Home Values (to $10MM), Pre-Movers, Single Family & Multi-Family.
- MasterCard® IP Zones: 99 Categories of purchase behavior covering everything from Women’s Apparel, Sporting Goods Buyers, Restaurant Purchasing, Entertainment, to Pet Food.
- PersonicX® Classic Life Stage Clusters: Built on Acxiom’s exclusive InfoBase-X® household data, PersonicX® clusters U.S. households into one of 70 segments within 21 life stage groups based on specific consumer behavior and demographic characteristics.
About Semcasting, Inc.
Semcasting is a provider of Audience Targeting Solutions that help advertisers identify new market opportunities and target prospective customers – offline and online.
Our focus is on the needs of the buy-side Advertiser. We measure and evaluate consumer acquisition, transaction and conversion processes and turn them into predictable, repeatable events. Our patented predictive modeling technology integrates demographic, socio-economic, behavioral, and transaction data to create a single targeting solution across multiple channels—identifying the best prospects for every campaign. Semcasting is located in Andover, MA.
Semcasting : July 8, 2019
