Ray Kingman
Over 5.2 Million Target-Ready Online Audience Zones and - More than 70 Million Demographic Combinations
ANDOVER, Mass., Oct. 27, 2011 -- Semcasting, Inc., a leader in predictive data solutions, today announced the release of their latest online targeting solution, IP Audience Zones. Designed to power Agency Trading Desks, DSPs, Ad Networks and Analytical Platforms, IP Zones is a breakthrough audience identification platform that maps nearly 100% of online home, education and business traffic into qualified, target-ready audiences.
With 3+ times the reach of cookie-based platforms and 77 times more accuracy than zip code geo-targeting, IP Zones employs patented genetic modeling to segment U.S. residents and businesses into over 5.2 million IP Zones. Each Zone is scored against 120 demographic variables to form clusters of IP Addresses with common attributes for life stage, affluence, social status, and buying interests. IP Zones is the first compiled demographic database for the Internet using no cookies and which fully protects user privacy.
IP Zones addresses the two key problems in online display advertising today: inventory scale and attribution. Currently, 65% of online inventory is without cookies and remains unclassified and undervalued. With over 120 demographic variables to qualify audiences as being in the market and/or having the ability to pay for the product or service being promoted, targeting and attribution is now no longer a guess. IP Zones dramatically increases campaign reach while ensuring exposure to qualified prospective consumers. who will meet very specific targeting criteria.
CPX Interactive, a Digital Advertising Network, will be the first major distribution partner to fully integrate the IP Zone solution. CPX VP of Business and Product Development, Mike Zacharski, explains, "Early on, our industry settled on the 'cookie' as the primary tool for audience targeting, and we have been slow to push innovation since that point. The truth remains, h However, that targeting an audience based on the proclivities that arise from their web-surfing habits is still, at best, inferential. When we sStepping away from the cookie and instead looking at targeting based on the real world information available about specific households within IP Zones, then we have entered a new realm of targeting capabilities. We are excited to be working as a first-mover in this new realm- with Semcasting and we look forward to a long-term mutually beneficial relationship."
IP Audience Zones maintains the highest standards of online privacy and complies with "Do Not Track". There is no communication, linkage or access or linkage to personally identifiable information. There is no application or usage of cookies or tracking pixels. The average number of people in an IP Zone is 146 verses 11,000+ in zip code geo-targeting.
About Semcasting
Semcasting is a supplier of predictive data solutions that help direct marketers, agencies and ad networks better target online and offline customers. IP Audience Zones was built with the same predictive modeling technology used in the development of Semcasting's premium datadirect marketing database. It contains detailed, publicly available or and modeled information on more than 227 million individuals and 126 million households – all mapped as demographic zone clusters to the U.S. Internet by IP Addresses. Semcasting data is licensed to the largest data compilers and ad networks and is used by hundreds of public and private companies each month for targeting travel & entertainment targeting T&E, non-profit, finance, retail services and communications industries telecommunications, and for political campaigns.
About CPX
CPX Interactive is a digital advertising network that has created an end-to-end fully integrated 'operating system,' providing advertisers a truly global solution for online display advertising.to the challenges of the online display advertising landscape.
Delivering more than 45 billion impressions to more than 250 million unique users in more than 60 countries every each month, tThe company was named to Inc. Magazine's list of fastest growing privately held advertising/marketing companies in both 2008 and 2009 and was named one of Advertising Age's 2010 Best Places to Work.