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Semcasting

Local Races Are Key to Retaking The House, But Attribution For Political Ads Is Still MIA

Borrell Associates predicts the 2018 election cycle will be an $8.5 billion "advertising bonanza."...

Amazon, a Case for Protecting Consumer Choice

In a Twitter tantrum, Donald Trump accused Amazon of taking advantage of the United States Postal...

How to Prove Your Campaigns Are Converting High-Lifetime Value Customers

The automotive industry has long been a leader in terms of advertising spend. By one estimate,...

Getting Attribution Right Means Adopting A Digital Mailbox

Old models die hard. For more than a decade, attribution meant crediting either the first touch or...

The national advertising model is on life support: it's time to pull the plug

A fast food chain called Sonic is known for running national television advertising campaigns,...

Semcasting Matchback Attribution Named One of the Most Innovative Products of 2017 by PM360

PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech,...

Jessica Bicknell chosen as one of MarTechExec's 50 Amazing Women in Martech

Please join Semcasting in congratulating Jessica Bicknell, Sr. Vice President and General Manager,...

Semcasting Ranked on Deloitte's 2017 Technology Fast 500™ for Third Consecutive Year

Semcasting Credits 150 Percent Revenue Growth to Leading Marketing Attribution Solutions

Semcasting Announces Expansion of Sales Team in Key U.S. Markets

For Second Year, Semcasting Honored as Fastest Growing Company in North America on Deloitte's 2016...