Local Races Are Key to Retaking The House, But Attribution For Political Ads Is Still MIA
Borrell Associates predicts the 2018 election cycle will be an $8.5 billion "advertising bonanza."...
Amazon, a Case for Protecting Consumer Choice
In a Twitter tantrum, Donald Trump accused Amazon of taking advantage of the United States Postal...
How to Prove Your Campaigns Are Converting High-Lifetime Value Customers
The automotive industry has long been a leader in terms of advertising spend. By one estimate,...
Getting Attribution Right Means Adopting A Digital Mailbox
Old models die hard. For more than a decade, attribution meant crediting either the first touch or...
The national advertising model is on life support: it's time to pull the plug
A fast food chain called Sonic is known for running national television advertising campaigns,...
Semcasting Matchback Attribution Named One of the Most Innovative Products of 2017 by PM360
PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech,...
Jessica Bicknell chosen as one of MarTechExec's 50 Amazing Women in Martech
Please join Semcasting in congratulating Jessica Bicknell, Sr. Vice President and General Manager,...
Semcasting Ranked on Deloitte's 2017 Technology Fast 500™ for Third Consecutive Year
Semcasting Credits 150 Percent Revenue Growth to Leading Marketing Attribution Solutions