Ad Tech Is Merging With Mar Tech, But Who’s in Charge?
If technology is driving the union between marketing and advertising, who will end up steering the car?
Semcasting
:
December 19, 2017
Please join Semcasting in congratulating Jessica Bicknell, Sr. Vice President and General Manager, Consumer Services Group, for being selected as MarTechExec's 50 Amazing Women in Martech! Jessica says of women in martech, "It is our responsibility to groom the next generation of female leaders and to model, everyday, the qualities needed to succeed, and lead, in martech."
The full article can be found here.
If technology is driving the union between marketing and advertising, who will end up steering the car?
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