Political Advertisers Can Take Advantage of Real-Time Activation with Daily Voter Actions
Semcasting, L2 and Xandr Combine Capabilities for Political Solution that Automatically Creates Audience Segments Daily based on Early Votes,...
In a Twitter tantrum, Donald Trump accused Amazon of taking advantage of the United States Postal Service. While the president is motived by the fact that Amazon CEO Jeff Bezos also owns The Washington Post — a newspaper that's led the way in documenting the smorgasbord of Trump administration scandals — the attack on Amazon dovetails with a long-running narrative that casts the company as the villain. But, Amazon isn't evil, it's just increasingly pervasive. Protecting consumer choice is a cause worthy of investigating.
Amazon is establishing an increasingly firm grip on consumer wallets, thanks to a rapid integration of services, goods, and content distribution. Unlike Google or Facebook, which largely stick to facilitating commerce, Amazon has vertically integrated and positioned itself at, or near, the point of transaction with both media and products.
Read the full article, written by Semcasting's CEO, Ray Kingman, on ANA.
Semcasting, L2 and Xandr Combine Capabilities for Political Solution that Automatically Creates Audience Segments Daily based on Early Votes,...
With +85% Match Rates in ADS, Political Campaigns Can Now Seamlessly Enhance First-Party Data with L2 Insights
NORTH ANDOVER, Mass., Dec. 14, 2021 (GLOBE NEWSWIRE) -- Semcasting, creators of the patented identity management platform for IP, location and...