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Semcasting Launches Real-Time Voter Measurement Feature in AudienceDesigner for Political Advertisers
RTVM Optimizes Targeting with Real-Time Insight into Exactly Who Was Reached and Who Was Not Across Platforms
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RTVM Optimizes Targeting with Real-Time Insight into Exactly Who Was Reached and Who Was Not Across Platforms
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NORTH ANDOVER, Mass. — Semcasting , the pioneer in cookieless targeting and identity graph solutions, today announced it received a new patent for...
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Semcasting, L2 and Xandr Combine Capabilities for Political Solution that Automatically Creates Audience Segments Daily based on Early Votes,...
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With +85% Match Rates in ADS, Political Campaigns Can Now Seamlessly Enhance First-Party Data with L2 Insights
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Advanced B2B Targeting at Unprecedented Scale from the ADS Data Center
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NORTH ANDOVER, Mass., Aug. 14, 2019 (GLOBE NEWSWIRE) -- Inc. magazine today revealed that Semcasting, creators of the patented IP targeting...
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by Beth Snyder Bulik |
If you’re a marketer who has attempted to evaluate campaign results using attribution data, you understand the inherent challenges that come with...
Barely two years ago, the Dallas Mavericks were far from the hottest franchise in the National Basketball Association. The team has since improved...