3 min read
Ray Kingman: October 14, 2014
There are just three weeks until the mid-term elections. Major fundraising is done. The phone banks are staffed. The candidates are on the campaign trail and debate prep is in high gear. Now is the time for campaigns to make their last-minute push...
Read More2 min read
Ray Kingman: September 15, 2014
Company’s Smart Zones Recognized for Innovation in Audience Targeting That Delivers 100% Reach, Demographic Transparency and Privacy by Design
3 min read
Ray Kingman: September 9, 2014
Polling has always been an interesting mix of marketing and science. Traditional polling is one of those subjects that only the few seniors or grad...
2 min read
Ray Kingman: August 22, 2014
One-to-one has become the ad tech industry’s bright shiny object — an unrealizable ideal that’s always just out of reach. Chasing it has driven...
4 min read
Ray Kingman: August 12, 2014
It is now the second week of August, 91 days before the 2014 mid-term elections. This election cycle will determine 38 governorships (eight of which...
3 min read
Ray Kingman: July 13, 2014
In 1998, Chip Bayer wrote a story in Wired called The Promise of One to One (A Love Story). It described one-to-one as the “holy grail of commercial...
2 min read
Marty Agius: June 25, 2014
When most people think about the residential rental market, online marketing is probably not the first thing that comes to mind. That was certainly...
2 min read
Ray Kingman: June 19, 2014
On May 1, the President’s Council of Advisors on Science and Technology (PCAST) delivered its analysis of the current and future impact of big data...
2 min read
Ray Kingman: June 19, 2014
For some time, digital marketers have seemed prepared to award the Ballon d'Or (which recognizes the European football player of the year) to Big...
