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Ray Kingman: November 4, 2013
inally over. Win or lose, the candidates and the voters alike are probably relieved. Months ago, candidates and their staffs crafted plans to meet the three basic requirements of a campaign: raising money, developing a broad and effective...
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Ray Kingman: November 3, 2013
Many of today’s marketing organizations have made significant investments in CRM systems, analytic tools and marketing automation platforms to better...
Ray Kingman: October 31, 2013
Human Demand, a mobile demand-side platform (DSP), has announced a partnership with Semcasting, an audience targeting platform. The partnership will...
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Ray Kingman: October 30, 2013
Enriched Online and Offline Data Provides Unmatched Reach and Accuracy
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Ray Kingman: October 7, 2013
Moving between online and offline environments has become the norm for most consumers, but many marketers have yet to catch up. Semcasting, a...
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Ray Kingman: October 6, 2013
Provides a Cloud-Based Solution to Enhance Audience Data and Improve Customer Engagement NORTH ANDOVER, MA – (October 7, 2013) – Semcasting Inc., a...
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Ray Kingman: October 6, 2013
Semcasting, a provider of enhanced data solutions for audience targeting, today introduced the Semcasting Marketing Appliance, a cloud-based...
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Ray Kingman: October 6, 2013
Semcasting, an audience targeting platform that uses IP addresses instead of cookies, this morning announced the general availability of their...
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Ray Kingman: September 29, 2013
With the 2014 elections still more than a year off, most people are not particularly engaged in politics. That won’t be the case for long. We’re...
